In Q2, we had a 61% increase in the number of users and over 40% increase in the value of sales generated through our own platform as well as commissions earned by affiliates. 

In the second quarter of 2022, the 2Performant platform was used by 12,281 unique users, up 61% from the same period in 2021.

The main category was “Affiliates”, which counted 10,898 users, up 72% from 2021. 

They sent 18.6 million clicks to 2Performant’s online stores, resulting in 393,000 online sales worth €21.6 million (excluding VAT). Commissions generated totalled €1.35 million, up 44% on 2021.

The return on affiliate marketing budgets is still very high, with every €1 invested bringing in €16 in sales.

The Q2 conversion rate was 2.1%, up 5% compared to Q2 2021, while the average sale value increased by 9% to €55 excluding VAT. The average affiliate earning is also on an upward trend, at €7.24 per 100 clicks (EPC) which is up 12% compared to 2021. 

The main product categories were: 

• Books & Movies & Music
• Pharmaceuticals
• Beauty
• Electronics IT&C
• Toys & Children’s Products
• Home & Garden
• Sports & Outdoors
• Health & Personal Care
• Pet Products

The top 10 clients by commission value in Q2 were: 

• Elefant
• Answear
• DY Fashion
• FashionDays
• Somproduct
• Nichiduță
• ePantofi
• NeaKaisa
• Cărturești
• StarShinerS

Results generated by 2Performant users are updated daily on the public page: https://2performant.com/statistics/ where trends in online shopping behaviour are displayed both at network level and broken down by major industries.