The reality of performance marketing broadcasted live to your 2Performant account. Real-time information does not change reality. It makes it easier to interpret and manage. 2Performant gives you the figures to Continue reading
Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates
Tiberiu Anghelina /
In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading
We’re eliminating the boundaries in affiliate recruitment. Unlimited affiliates for all pricing plans, from anywhere around the world. Starting with 29th of May, 2Performant removes the restriction on the Continue reading
The European General Data Protection Regulation goes into force on May 25, 2018 and will be binding on all companies based in the EU or operating within the European Union. Given the specificity of the domain in Continue reading
Attribution modeling or how can you find out which marketing channel is more efficient than the others
Bogdan Aron /
Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading
Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE
Dorin Boerescu /
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading
We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue reading
Today we are launching a new indicator for all 2Performant affiliates: targeting score. Targeting score is represented by a number, from 0 to 10, calculated based on the calibration between the percentage of the Continue reading
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