2Performant Blog - Performance marketing

Anca Petianu (aka Kaira): I think I have a big responsibility – I can’t just recommend products or services that don’t deserve their place on the market

codrutnaw / July 15, 2019

We do like our share of people that follow their dreams (albeit online or offline). Anca Petianu (stage name: Kaira) is the perfect example. After falling in love with music, she left her hometown, Pașcani, to Continue reading

Influencer Marketing

Influencer marketing vs. traditional marketing – we have the winner!

codrutnaw / July 4, 2019

British researchers have discovered something very important for the influencer market. We know, it sounds like the beginning of a bad joke – we promise it’s not. We have good news for everyone (except for Continue reading

Influencer Marketing

We know, you are an influencer who wants to grow their community while remaining authentic

codrutnaw / June 24, 2019

We keep saying it: influencer marketing is an industry that’s thriving. It seems like every day we hear about some new make-up artist, fitness expert or travel enthusiast. We can’t blame them, why wouldn’t you want Continue reading

Influencer Marketing

How to choose the right influencers for your niche

codrutnaw / June 12, 2019

Influencer marketing is one of the trends that has taken over the internet, from small businesses to market giants. Using public figures to promote a product is not a new marketing concept – from the beloved Pepsi Continue reading

Affiliate Competitions Dedicated to Affiliates

Fashion Days is hitting replay on 2Performant. You could win 5% of every online sale generated

codrutnaw / June 4, 2019

[UPDATE] Fashion Days affiliate program is now active in 2Performant [UPDATE] Starting with the night between Sunday and Monday, at 12 AM, the biggest Romanian online retailer, Fashion Days, is returning to Continue reading

Influencer Marketing

Lifeguard in the States? Taewkwondo fighter? Sure, but also a successful influencer. Claudia Marin’s story deserves a good read

codrutnaw / June 3, 2019

There are many interesting stories which we enjoy discovering about Romanian influencers. This, however, is the first time that we get to talk to a former competitive athlete who practiced Taekwondo and was a Continue reading

Dedicated to Advertisers Dedicated to Affiliates Influencer Marketing Product Updates

Improving your experience, one step at a time

Catalin Dragutescu / May 29, 2019

The digital marketing world is one that evolves very fast. From improving the platform and adopting new changes to venturing into influencer marketing, we always try to help our users reach their goals. In a Continue reading

Influencer Marketing

Mia Deaconu (Fashion House): This influencer campaign took us to a whole new area of communication. And the results were very encouraging

codrutnaw / May 11, 2019

In fashion-retail, things change fast, while consumers get more and more picky. This is Mia Deaconu’s outlook on the industry. Mia is Marketing Manager at Fashion House and we wanted to hear her thoughts about FH’s Continue reading

Influencer Marketing

A debate on the growing importance of micro-influencers in marketing

codrutnaw / April 19, 2019

”Micro-influencing” is no longer a new concept in marketing, but still, let us commence this piece with a standard question: What is a micro-influencer? Definitions do not vary too much from one expert to another, Continue reading

Interviews Uncategorized

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

codrutnaw / April 2, 2019

Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been Continue reading

Anca Petianu (aka Kaira): I think I have a big responsibility – I can’t just recommend products or services that don’t deserve their place on the market

Influencer marketing vs. traditional marketing – we have the winner!

We know, you are an influencer who wants to grow their community while remaining authentic

How to choose the right influencers for your niche

Fashion Days is hitting replay on 2Performant. You could win 5% of every online sale generated

Lifeguard in the States? Taewkwondo fighter? Sure, but also a successful influencer. Claudia Marin’s story deserves a good read

Improving your experience, one step at a time

Mia Deaconu (Fashion House): This influencer campaign took us to a whole new area of communication. And the results were very encouraging

A debate on the growing importance of micro-influencers in marketing

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

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