2Performant Blog - Performance marketing

Mia Deaconu (Fashion House): This influencer campaign took us to a whole new area of communication. And the results were very encouraging

codrutnaw / May 11, 2019

In fashion-retail, things change fast, while consumers get more and more picky. This is Mia Deaconu’s outlook on the industry. Mia is Marketing Manager at Fashion House and we wanted to hear her thoughts about FH’s Continue reading

Influencer Marketing

A debate on the growing importance of micro-influencers in marketing

codrutnaw / April 19, 2019

”Micro-influencing” is no longer a new concept in marketing, but still, let us commence this piece with a standard question: What is a micro-influencer? Definitions do not vary too much from one expert to another, Continue reading

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

codrutnaw / April 2, 2019

Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been Continue reading

Marketing Revolution

What I Learned about TikTok after Two Months of Heavy Usage

Dorin Boerescu / March 25, 2019

This blogpost is designed for mobile devices. I have to admit, I only heard about TikTok at the beginning of this year. While doing a little research I came across this article, which made me curious enough to Continue reading

Marketing Revolution

VTubing and its recent role in entertainment and business

codrutnaw / March 25, 2019

In case your entertainment means include YouTube, perhaps you’ve heard about the most recent trend (coming from Japan) called Virtual YouTube content. Or VTubers. It will be a while before we see these guys and gals Continue reading

Interviuri

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

codrutnaw / February 28, 2019

Aura Dumitru is Communication Engineer & Partner at MakeSense. Her role there is to help build a business where one would like to work 20 years from now. Not a bad goal. But until then, let’s focus on what 2019 Continue reading

Interviews

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

codrutnaw / February 21, 2019

Yanitsa Tsvetkova is one of the (Bulgarian) influencers who contributed to the recent marketing campaign developed by VIVRE. The campaign ran through 2Performant‘s new influencer marketplace. Truth is there is Continue reading

Interviuri

Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income

codrutnaw / February 21, 2019

„Being a successful influencer is not about selling a brand’s image; it’s about trying to change things for the better for the lives of people who follow them”. The words belong to Stefana Olaru – blogger, Continue reading

Interviuri Uncategorized

Alina Ignat (Brand Manager, Vivre): We planned the campaign on 2Performant as a sort of replica of what the Vivre platform is all about – a place where you can find color and inspiration

codrutnaw / February 21, 2019

Dear friends of marketing, we are happy to announce that our blog will be receiving some extra layers of pluck and content, starting today. “Influencer marketing” is not just a string of buzz words. It should never Continue reading

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Mia Deaconu (Fashion House): This influencer campaign took us to a whole new area of communication. And the results were very encouraging

A debate on the growing importance of micro-influencers in marketing

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

What I Learned about TikTok after Two Months of Heavy Usage

VTubing and its recent role in entertainment and business

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income

Alina Ignat (Brand Manager, Vivre): We planned the campaign on 2Performant as a sort of replica of what the Vivre platform is all about – a place where you can find color and inspiration

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