2Performant Blog - Performance marketing

Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates

Tiberiu Anghelina / June 11, 2018

In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading

Unlimited affiliate recruitment, 5 times cheaper

Irina Detesanu / May 30, 2018

We’re eliminating the boundaries in affiliate recruitment. Unlimited affiliates for all pricing plans, from anywhere around the world. Starting with 29th of May, 2Performant removes the restriction on the Continue reading

Important Product Updates

Affiliate Marketing and the GDPR

Irina Detesanu / May 21, 2018

The European General Data Protection Regulation goes into force on May 25, 2018 and will be binding on all companies based in the EU or operating within the European Union. Given the specificity of the domain in Continue reading

Dedicated to Advertisers

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Bogdan Aron / April 13, 2018

Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading

Dedicated to Advertisers Interviews Uncategorized

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018

How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading

Dedicated to Advertisers Pentru Advertiseri

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Bogdan Aron / April 4, 2018

Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading

Dedicated to Advertisers Pentru Advertiseri

Affiliate recruitment (part I) — Recruitment within an affiliate network

Dorin Boerescu / April 3, 2018

An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading

Anunturi 2Performant Bonusuri & oferte Dedicated to Advertisers Important

Triple coverage for affiliate recruitment

Tiberiu Anghelina / March 20, 2018

We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue reading

Pentru Afiliati Product Updates

Targeting score – a new indicator in 2Performant

Tiberiu Anghelina / March 2, 2018

Today we are launching a new indicator for all 2Performant affiliates: targeting score. Targeting score is represented by a number, from 0 to 10, calculated based on the calibration between the percentage of the Continue reading

Dedicated to Advertisers Pentru Advertiseri

Sync to Spring! – 2Performant Shopping Event

Tiberiu Anghelina / February 27, 2018

Spring is coming. Yeah, you wouldn’t realize it if you looked outside, but the month of snowdrop flowers and the reborn nature is two days away. With the spring winds that will come soon after the snow fall Continue reading

Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates

Unlimited affiliate recruitment, 5 times cheaper

Affiliate Marketing and the GDPR

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Affiliate recruitment (part I) — Recruitment within an affiliate network

Triple coverage for affiliate recruitment

Targeting score – a new indicator in 2Performant

Sync to Spring! – 2Performant Shopping Event

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