Dedicated to Advertisers Archives

Google Analytics 4 and Data Driven Attribution Model – What Has Changed in Online Store Reports

Anca Toma / May 5, 2024

Since the announcement of the new reporting mode in Google Analytics (GA4) in July 2019, it has been clear to digital marketing and e-commerce professionals that the way we capture and analyze data about online Continue reading

Alina Pitaru (Affiliate Manager): ”Affiliates are the best marketing people on the market”

Codruț Baciu / March 23, 2024

This round, during March 8-10, the Cupio.ro team showed everyone in the championship #howitsdone. A challenge-contest through which affiliates could win substantial bonuses. And indeed they won, because the results Continue reading

Dedicated to Advertisers Pentru Advertiseri

Budget Lock – the main enemy of performance marketing

admin / October 31, 2022

OHowever, out of 868 advertisers who registered traffic on the 2Performant platform in 2022 - 369 entered budget lock at least once. When Budget Lock occurs on an account, its sales flow suffers a syncopation that Continue reading

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The background story of the Business League

Alain Gavriluțiu / October 11, 2022

Business League is the first decentralized marketing competition where both marketers and online stores compete in a performance-based format, with prizes and benefits up for grabs at each level, in a system of Continue reading

Dedicated to Advertisers Dedicated to Affiliates Pentru Advertiseri Pentru Afiliati

2Performant Q3 2022 results – €24 million sales generated (+42%), €1.5 million affiliate commissions (+36%)

Mihai Dragomirescu / October 5, 2022

In Q3, we had a 42% increase in the value of sales generated through our own platform and a 36% increase in affiliate commissions earned compared to Q3 2021. In Q3 2022, the platform’s approximately 9,000 Continue reading

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Business League becomes complete – one competition for ALL – advertisers and affiliates

Mihai Dragomirescu / September 9, 2022

Business League is the first digital marketing competition to bring together the entire 2Performant ecosystem under the principle of transparency. Business League’s goal is the same as it has been since the Continue reading

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Business League Championship and Top Performant Benefits

admin / August 30, 2022

2Performant’s mission from the beginning has been to discover, promote and encourage high performing marketers.Starting today, 2Performant adds another component to its mission: the reward system for marketing Continue reading

Dedicated to Advertisers

3 Big Bear technicalities and how you can use them to your advantage

admin / July 8, 2022

1. Big Bear is the new conversion attribution system based on 1st party cookies The 2Performant platform now offers, in addition to classic tracking and in-app tracking, a new conversion attribution system based Continue reading

Dedicated to Advertisers Dedicated to Affiliates

2Performant Q2 2022 results – 12.3K unique users, €21.6 million sales generated, €1.35 million affiliate commissions

admin / July 4, 2022

In Q2, we had a 61% increase in the number of users and over 40% increase in the value of sales generated through our own platform as well as commissions earned by affiliates. In the second quarter of 2022, Continue reading

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Key Insights about European Affiliates

admin / June 22, 2022

We strongly believe that transparency and data sharing are mandatory to help affiliates do their job better. Finding relevant and transparent data about affiliate marketing in Europe is a difficult task. Continue reading