[Read the Romanian version here] You work hard to create your website, your sales funnels, your promotion strategy. You know how to bring “your people” to your website. And they come in droves. Yay! And then 98% of Continue reading
Why should you give affiliates access in GA? Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading
On the 4th of September 2019, we got together to talk strategy, tips and good practices for the upcoming 4th Quarter. Aka “The last 4 months of the year”. We also discussed the menu for Black Friday – more about Continue reading
The digital marketing world is one that evolves very fast. From improving the platform and adopting new changes to venturing into influencer marketing, we always try to help our users reach their goals. In a Continue reading
Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates
Tiberiu Anghelina /
In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading
We’re eliminating the boundaries in affiliate recruitment. Unlimited affiliates for all pricing plans, from anywhere around the world. Starting with 29th of May, 2Performant removes the restriction on the Continue reading
Attribution modeling or how can you find out which marketing channel is more efficient than the others
Bogdan Aron /
Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading
Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE
Dorin Boerescu /
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading
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