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Dedicated to Advertisers How to Pentru Advertiseri

How to give 2Performant affiliates access to traffic data in Google Analytics

Andrei Deusteanu / October 16, 2019
Why should you give affiliates access in GA?  Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading
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Dedicated to Advertisers

Q4 affiliate conference. Q4 – as in Quarter, not the pricey car

codrutnaw / September 13, 2019
On the 4th of September 2019, we got together to talk strategy, tips and good practices for the upcoming 4th Quarter. Aka “The last 4 months of the year”. We also discussed the menu for Black Friday – more about Continue reading
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Dedicated to Advertisers Dedicated to Affiliates Influencer Marketing Product Updates

Improving your experience, one step at a time

Catalin Dragutescu / May 29, 2019
The digital marketing world is one that evolves very fast. From improving the platform and adopting new changes to venturing into influencer marketing, we always try to help our users reach their goals. In a Continue reading
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Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates

Tiberiu Anghelina / June 11, 2018
Recruteaza fara efort
In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading
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Dedicated to Advertisers Product Updates

Unlimited affiliate recruitment, 5 times cheaper

Irina Detesanu / May 30, 2018
We’re eliminating the boundaries in affiliate recruitment. Unlimited affiliates for all pricing plans, from anywhere around the world. Starting with 29th of May, 2Performant removes the restriction on the Continue reading
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Dedicated to Advertisers

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Bogdan Aron / April 13, 2018
Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading
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Dedicated to Advertisers Interviews Uncategorized

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading
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Dedicated to Advertisers Pentru Advertiseri

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Bogdan Aron / April 4, 2018
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
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Dedicated to Advertisers Pentru Advertiseri

Affiliate recruitment (part I) — Recruitment within an affiliate network

Dorin Boerescu / April 3, 2018
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading
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Anunturi 2Performant Bonusuri & oferte Dedicated to Advertisers Important

Triple coverage for affiliate recruitment

Tiberiu Anghelina / March 20, 2018
We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue reading
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