Dedicated to Advertisers Archives

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Bogdan Aron / April 13, 2018

Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue Reading

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018

How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue Reading

Dedicated to Advertisers Pentru Advertiseri

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Bogdan Aron / April 4, 2018

Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue Reading

Dedicated to Advertisers Pentru Advertiseri

Affiliate recruitment (part I) — Recruitment within an affiliate network

Dorin Boerescu / April 3, 2018

An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue Reading

Anunturi 2Performant Bonusuri & oferte Dedicated to Advertisers Important

Triple coverage for affiliate recruitment

Tiberiu Anghelina / March 20, 2018

We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue Reading

Dedicated to Advertisers Pentru Advertiseri

Sync to Spring! – 2Performant Shopping Event

Tiberiu Anghelina / February 27, 2018

Spring is coming. Yeah, you wouldn’t realize it if you looked outside, but the month of snowdrop flowers and the reborn nature is two days away. With the spring winds that will come soon after the snow fall Continue Reading

Dedicated to Advertisers Pentru Advertiseri

How to prepare for Black Friday in ecommerce

Persida Roata / October 31, 2017

In the recent years, November has become a month of great fret and fuss in online commerce. All sellers are stuffing the market with various and generous offers. If during the first years, lots of them were caught Continue Reading

Dedicated to Advertisers Interviews

Top 5 improvements in the affiliate program

Persida Roata / October 11, 2017

Affiliate marketing is not only about performance, but mostly about open communication between partners. There is always room for improvements in the affiliate program, but we have selected 5 of them, following Continue Reading

Dedicated to Advertisers Dedicated to Affiliates Product Updates

First historical leaders in Affiliate Ranking by 2Performant

Irina Detesanu / August 9, 2017

On 6th of August 2017, we launched Affiliate Ranking – the first permanent affiliate ranking based on the number of approved commissions generated in the last 90 days. This ranking is visible only within the Continue Reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Pentru Advertiseri Pentru Afiliati

Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program

Persida Roata / July 17, 2017

What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys – a code master and a figures guru. Both of them started out knowing Continue Reading