1. Big Bear is the new conversion attribution system based on 1st party cookies The 2Performant platform now offers, in addition to classic tracking and in-app tracking, a new conversion attribution system based Continue reading
2Performant Q2 2022 results – 12.3K unique users, €21.6 million sales generated, €1.35 million affiliate commissions
admin /
In Q2, we had a 61% increase in the number of users and over 40% increase in the value of sales generated through our own platform as well as commissions earned by affiliates. In the second quarter of 2022, Continue reading
We strongly believe that transparency and data sharing are mandatory to help affiliates do their job better. Finding relevant and transparent data about affiliate marketing in Europe is a difficult task. Continue reading
Why take advantage of this year’s online marketing trend for eCommerce. Questions & Answers about Google Shopping Ads & CSS
admin /
Two months ago, identifying an excellent opportunity in the platform, I wrote an explanatory article on How to get more sales through Google Shopping Ads. It looks like we’ve spotted the opportunity correctly, Continue reading
About Shopping Ads Shopping Ads are Google sponsored ads displayed in a special, very visually oriented format (very similar to dynamic remarketing). These ads are based on product feeds (the inventory of an Continue reading
Customer service & affiliate marketing: how to turn your customers into brand advocates
Elena Petrov /
Guest post by Anastasiia Khlystova, Head of Content @ HelpCrunch What customer service has to do with affiliate marketing? Actually quite a lot. According to stats, 89% of businesses believe that great customer Continue reading
Read the Romanian version here A while ago we published the story of SmarterClick, the affiliate marketing company that helps advertisers convert their own traffic better and get paid per sale. At the time, Continue reading
[Read the Romanian version here] You work hard to create your website, your sales funnels, your promotion strategy. You know how to bring “your people” to your website. And they come in droves. Yay! And then 98% of Continue reading
Why should you give affiliates access in GA? Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading
On the 4th of September 2019, we got together to talk strategy, tips and good practices for the upcoming 4th Quarter. Aka “The last 4 months of the year”. We also discussed the menu for Black Friday – more about Continue reading
Recent Comments