In order to improve security for all user accounts in 2Performant, starting at the from 1st of March 2020, we will modify the way sessions are maintained in our network. If: you use 2Performant through Continue reading
In order to stay relevant, you need to know the latest industry trends and know how you’re performing compared to the overall market. Here at 2Performant we believe in transparency and data-driven decisions. Over Continue reading
Why should you give affiliates access in GA? Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading
For the past 10 years, we’ve been focusing on creating an infrastructure which offered the best technical environment for performance-based affiliate marketing. Our vision all of these years has been to build the Continue reading
Attribution vs. Payment models in marketing (published in April, 2018) Affiliate marketing through Facebook? (2017, February) All sales and commissions displayed real-time in our platform (2018, September) Continue reading
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading
Spring is coming. Yeah, you wouldn’t realize it if you looked outside, but the month of snowdrop flowers and the reborn nature is two days away. With the spring winds that will come soon after the snow fall Continue reading
In the recent years, November has become a month of great fret and fuss in online commerce. All sellers are stuffing the market with various and generous offers. If during the first years, lots of them were caught Continue reading
Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program
Persida Roata /
What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys – a code master and a figures guru. Both of them started out knowing Continue reading
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