Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue Reading
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue Reading
Spring is coming. Yeah, you wouldn’t realize it if you looked outside, but the month of snowdrop flowers and the reborn nature is two days away. With the spring winds that will come soon after the snow fall Continue Reading
In the recent years, November has become a month of great fret and fuss in online commerce. All sellers are stuffing the market with various and generous offers. If during the first years, lots of them were caught Continue Reading
Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program
Persida Roata /
What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys – a code master and a figures guru. Both of them started out knowing Continue Reading
Interview | Daniela Văduva – a 75 cents commission and a winning bet on affiliate marketing
Persida Roata /
Anything has to start somewhere. And any beginnging can be rough or slow. Lack of patience is one of the modern man’s features, especially the young one. We all want everything and we want it now. Affiliate Continue Reading
Understanding affiliate lingo – Glossary of terms used in affiliate marketing (Part I)
Irina Detesanu /
Affiliate marketing can be a somewhat confusing territory, especially for those who just started going down this road. In order to get accustomed with affiliate marketing, both new affiliates and advertisers must Continue Reading
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