OHowever, out of 868 advertisers who registered traffic on the 2Performant platform in 2022 - 369 entered budget lock at least once. When Budget Lock occurs on an account, its sales flow suffers a syncopation that Continue reading
2Performant Q3 2022 results – €24 million sales generated (+42%), €1.5 million affiliate commissions (+36%)
Mihai Dragomirescu /
In Q3, we had a 42% increase in the value of sales generated through our own platform and a 36% increase in affiliate commissions earned compared to Q3 2021. In Q3 2022, the platform’s approximately 9,000 Continue reading
Starting July 13, 2022, Big Bear has a dedicated space in 2Performant advertisers’ accounts. Advertisers can check if the affiliate program’s associated site is eligible for Big Bear, have access to Continue reading
2Performant Q1 2022 results – 12,000 unique users, €20.56 million sales generated, €1.38 million affiliate commissions
admin /
In Q1, we had a 36% increase in the number of users and over 50% increase in the number and value of sales generated through our own platform, as well as commissions earned by affiliates. In the first quarter Continue reading
In order to improve security for all user accounts in 2Performant, starting at the from 1st of March 2020, we will modify the way sessions are maintained in our network. If: you use 2Performant through Continue reading
In order to stay relevant, you need to know the latest industry trends and know how you’re performing compared to the overall market. Here at 2Performant we believe in transparency and data-driven decisions. Over Continue reading
Why should you give affiliates access in GA? Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading
For the past 10 years, we’ve been focusing on creating an infrastructure which offered the best technical environment for performance-based affiliate marketing. Our vision all of these years has been to build the Continue reading
Attribution vs. Payment models in marketing (published in April, 2018) Affiliate marketing through Facebook? (2017, February) All sales and commissions displayed real-time in our platform (2018, September) Continue reading
Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?
Tiberiu Anghelina /
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
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