Pentru Advertiseri Archives - 2Performant Blog

Google Analytics 4 and Data Driven Attribution Model – What Has Changed in Online Store Reports

Anca Toma / May 5, 2024

Since the announcement of the new reporting mode in Google Analytics (GA4) in July 2019, it has been clear to digital marketing and e-commerce professionals that the way we capture and analyze data about online Continue reading

Budget Lock – the main enemy of performance marketing

admin / October 31, 2022

OHowever, out of 868 advertisers who registered traffic on the 2Performant platform in 2022 - 369 entered budget lock at least once. When Budget Lock occurs on an account, its sales flow suffers a syncopation that Continue reading

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2Performant Q3 2022 results – €24 million sales generated (+42%), €1.5 million affiliate commissions (+36%)

Mihai Dragomirescu / October 5, 2022

In Q3, we had a 42% increase in the value of sales generated through our own platform and a 36% increase in affiliate commissions earned compared to Q3 2021. In Q3 2022, the platform’s approximately 9,000 Continue reading

Anunturi 2Performant Pentru Advertiseri Product Updates

Big Bear available to all 2Performant advertisers

Tiberiu Anghelina / August 10, 2022

Starting July 13, 2022, Big Bear has a dedicated space in 2Performant advertisers’ accounts. Advertisers can check if the affiliate program’s associated site is eligible for Big Bear, have access to Continue reading

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2Performant Q1 2022 results – 12,000 unique users, €20.56 million sales generated, €1.38 million affiliate commissions

admin / April 4, 2022

In Q1, we had a 36% increase in the number of users and over 50% increase in the number and value of sales generated through our own platform, as well as commissions earned by affiliates. In the first quarter Continue reading

Anunturi 2Performant Important Pentru Advertiseri Pentru Afiliati Product Updates

API token modifications

Tiberiu Anghelina / February 18, 2020

In order to improve security for all user accounts in 2Performant, starting at the from 1st of March 2020, we will modify the way sessions are maintained in our network. If: you use 2Performant through Continue reading

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eCommerce Statistics 2019

Elena Petrov / January 15, 2020

In order to stay relevant, you need to know the latest industry trends and know how you’re performing compared to the overall market. Here at 2Performant we believe in transparency and data-driven decisions. Over Continue reading

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How to give 2Performant affiliates access to traffic data in Google Analytics

Andrei Deusteanu / October 16, 2019

Why should you give affiliates access in GA? Affiliates are data driven marketing specialists. They work a lot to understand the traffic they generate and how to optimize it for conversion. Google Analytics is one Continue reading

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Next-Level Performance – The New 2Performant Vision

Dorin Boerescu / September 19, 2019

For the past 10 years, we’ve been focusing on creating an infrastructure which offered the best technical environment for performance-based affiliate marketing. Our vision all of these years has been to build the Continue reading

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