On May 5, Rareș Mihăilă, founder of investestelabursa.ro, held a webinar on Zoom for the 2Performant community, where we discussed what a capital increase means and how investors can generally benefit from these Continue reading
Anca Petianu (aka Kaira): I think I have a big responsibility – I can’t just recommend products or services that don’t deserve their place on the market
codrutnaw /
We do like our share of people that follow their dreams (albeit online or offline). Anca Petianu (stage name: Kaira) is the perfect example. After falling in love with music, she left her hometown, Pașcani, to Continue reading
Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators
codrutnaw /
Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been Continue reading
Alina Ignat (Brand Manager, Vivre): We planned the campaign on 2Performant as a sort of replica of what the Vivre platform is all about – a place where you can find color and inspiration
codrutnaw /
Dear friends of marketing, we are happy to announce that our blog will be receiving some extra layers of pluck and content, starting today. “Influencer marketing” is not just a string of buzz words. It should never Continue reading
The reality of performance marketing broadcasted live to your 2Performant account. Real-time information does not change reality. It makes it easier to interpret and manage. 2Performant gives you the figures to Continue reading
Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE
Dorin Boerescu /
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading
Affiliate marketing blogging is a way to monetize your blog. We will now talk about getting traffic on your new blog. So you have created your blog, you’ve built up some content on it, you added affiliate Continue reading
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