Influencer Marketing Archives

Influencer Marketing

Miruna Ursache (SmartBill): It’s the more creative brands and authentic influencers that will have the most to gain from influencer marketing

Codruț Baciu / September 18, 2019

We had the privilege to chat with Miruna Ursache, Content Manager at SmartBill, the leading solution provider for Billing and Handling in Romania. So we talked about the challenges she had to overcome in the 3 years Continue reading

Influencer Marketing

Influencer marketing vs. traditional marketing – we have the winner!

Codruț Baciu / July 4, 2019

British researchers have discovered something very important for the influencer market. We know, it sounds like the beginning of a bad joke – we promise it’s not. We have good news for everyone (except for Continue reading

Influencer Marketing

We know, you are an influencer who wants to grow their community while remaining authentic

Codruț Baciu / June 24, 2019

We keep saying it: influencer marketing is an industry that’s thriving. It seems like every day we hear about some new make-up artist, fitness expert or travel enthusiast. We can’t blame them, why wouldn’t you want Continue reading

Influencer Marketing

How to choose the right influencers for your niche

Codruț Baciu / June 12, 2019

Influencer marketing is one of the trends that has taken over the internet, from small businesses to market giants. Using public figures to promote a product is not a new marketing concept – from the beloved Pepsi Continue reading

Influencer Marketing

Lifeguard in the States? Taewkwondo fighter? Sure, but also a successful influencer. Claudia Marin’s story deserves a good read

Codruț Baciu / June 3, 2019

There are many interesting stories which we enjoy discovering about Romanian influencers. This, however, is the first time that we get to talk to a former competitive athlete who practiced Taekwondo and was a Continue reading

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Improving your experience, one step at a time

Catalin Dragutescu / May 29, 2019

The digital marketing world is one that evolves very fast. From improving the platform and adopting new changes to venturing into influencer marketing, we always try to help our users reach their goals. In a Continue reading

Influencer Marketing

Mia Deaconu (Fashion House): This influencer campaign took us to a whole new area of communication. And the results were very encouraging

Codruț Baciu / May 11, 2019

In fashion-retail, things change fast, while consumers get more and more picky. This is Mia Deaconu’s outlook on the industry. Mia is Marketing Manager at Fashion House and we wanted to hear her thoughts about FH’s Continue reading

Influencer Marketing

A debate on the growing importance of micro-influencers in marketing

Codruț Baciu / April 19, 2019

”Micro-influencing” is no longer a new concept in marketing, but still, let us commence this piece with a standard question: What is a micro-influencer? Definitions do not vary too much from one expert to another, Continue reading

Influencer Marketing Interviuri

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

Codruț Baciu / February 28, 2019

Aura Dumitru is Communication Engineer & Partner at MakeSense. Her role there is to help build a business where one would like to work 20 years from now. Not a bad goal. But until then, let’s focus on what 2019 Continue reading

Influencer Marketing Interviuri Uncategorized

Alina Ignat (Brand Manager, Vivre): We planned the campaign on 2Performant as a sort of replica of what the Vivre platform is all about – a place where you can find color and inspiration

Codruț Baciu / February 21, 2019

Dear friends of marketing, we are happy to announce that our blog will be receiving some extra layers of pluck and content, starting today. “Influencer marketing” is not just a string of buzz words. It should never Continue reading