Every Friday we publish exclusive data about the main categories on the platform and how they performed in the current week (Monday-Thursday). Use it as a benchmark against your performance.

πŸ“‰ Top categories by number of sales and main KPIs this week (Monday – Thursday)

CR = Conversion Rate

AOV = Average Order Value

EPC = Earnings per 100 ClicksΒ 

πŸ‘— Fashion

  • CR 2.6%
  • AOV 49.0 EUR
  • EPC 9.4 EUR

πŸ“š Books Movies & Music

  • CR 2.5%
  • AOV 28.5 EUR
  • EPC 5.5 EUR

πŸ’Š Pharma

  • CR 4.8%
  • AOV 24.1 EUR
  • EPC 5.4 EURΒ 

πŸ’„ Beauty

  • CR 2.7%
  • AOV 43.6 EUR
  • EPC 7.1 EURΒ 

πŸ’» Electronics IT&C

  • CR 2.0%
  • AOV 149.1 EURΒ 
  • EPC 7.9 EUR

πŸ‘Ά Babies Kids & Toys

  • CR 2.1%
  • AOV 61.4 EUR
  • EPC 7.4 EUR

Top 3 categories by CR [min 250 sales]

πŸ’Š Pharma 4.8%

🐢 Pet supplies 4.1%

πŸ’ Jewelry 3.9%

Top 3 categories by AOV [min 250 sales]

πŸ›‹ Home & Garden 167.0 EUR

πŸ’» Electronics IT&C 149.1 EUR

πŸ‘Ά Babies Kids & Toys 61.4 EUR

Top 3 categories by EPC [min 250 sales]

πŸ›‹ Home & Garden 13.9 EUR

πŸ’ Jewelry 11.2 EUR

πŸ’š Health & Personal care 10.6 EUR

πŸ’‘ Advertiser Spotlight 

[from top 100 advertisers by number of sales]

The advertiser that had the biggest increase in the number of sales this week (Mon-Thu) in each category (compared to the previous 4 days) PLUS Healthy Financial Status in the last month

πŸ‘— Fashion fashiondays.ro

Shoutout: housebrand.com, launched on June 6th, made it to top 100

πŸ“š Books Movies & Music librariadelfin.ro

πŸ’Š Pharma springfarma.com – made it to top 100 in the same week they were launched

πŸ’„ Beauty sephora.ro, made it to top 100 in less than 2 weeks after launch

πŸ’» Electronics IT&C f64.ro

πŸ‘Ά Babies Kids & Toys noriel.ro

There are over 170 promotions on the platform, both on the Promotions page and in the messaging section. Check them out and take advantage of them! 

πŸ’‘πŸ“Š For real-time data about customer behavior check out our eCommerce Statistics page, where you can find aggregated data across industries, like peak conversion days and hours, time to conversion, average order value, and more.

May the force of conversions be with you!

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