Interviews Archives - 2Performant Blog

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018

How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading

Dedicated to Advertisers Interviews

Top 5 improvements in the affiliate program

Persida Roata / October 11, 2017

Affiliate marketing is not only about performance, but mostly about open communication between partners. There is always room for improvements in the affiliate program, but we have selected 5 of them, following Continue reading

Dedicated to Affiliates Interviews Pentru Afiliati

Interview Kalapod.ro| Stories of incredible sales and Black Friday adrenaline

Persida Roata / September 25, 2017

Kalapod.ro has been for the past few years on the bookmarked webstores list for all the shoes fans in Romania. The desire to have as many pairs of shoes as possible lies in the depth of every woman’s heart, no Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Pentru Advertiseri Pentru Afiliati

Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program

Persida Roata / July 17, 2017

What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys – a code master and a figures guru. Both of them started out knowing Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Marketing Revolution Marketing Tips Pentru Advertiseri Pentru Afiliati

Interview | Daniela Văduva – a 75 cents commission and a winning bet on affiliate marketing

Persida Roata / June 12, 2017

Anything has to start somewhere. And any beginnging can be rough or slow. Lack of patience is one of the modern man’s features, especially the young one. We all want everything and we want it now. Affiliate Continue reading

Dedicated to Affiliates Interviews Marketing Tips Pentru Afiliati

Affiliate marketing through pay per click – tips from top affiliates

Persida Roata / June 7, 2017

Affiliate marketing through pay per click seems quite handy for most people who know a thing or two about Adwords and Facebook ads. And it really is! The major perk is that you don’t have to build up a website Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews

Affiliate Marketing – a long term relationship with Nichiduta.ro

Persida Roata / May 15, 2017

When you decide to start with affiliate marketing, wether you want to be an affiliate or you are an online shop that wants to be promoted through affiliation, you need to commit to a long term relationship. Continue reading

Dedicated to Affiliates Insider View Interviews Marketing Tips

Interview | Affiliate marketing – work or passion?

Persida Roata / April 18, 2017

Affiliate marketing may sound for people who are not familiar with this term like a hobby or some sort of superficial activity that is hard to explain to others anyway. Although affiliate marketing is far from an Continue reading

Dedicated to Affiliates Interviews Marketing Tips

AFFILIATE MARKETING IN OTHER COUNTRIES – 5 THINGS YOU WANT TO KNOW

Persida Roata / July 28, 2016

Starting out affiliate marketing in other countries than your own can be a more complex and more misterious perspective than the projects you are used to in your homecountry. There you know the brands, you can Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Marketing Revolution Marketing Tips

A view on affiliate marketing by Geno Prussakov

Persida Roata / April 27, 2016

Evgenii “Geno” Prussakov is one of the best known affiliate marketing consultant. He is a well-acclaimed author, international speaker, Founder & Chair of the Affiliate Management Days conference Continue reading

Interviews