Interviews Archives - 2Performant Blog

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

codrutnaw / April 2, 2019

Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been Continue reading

Interviews

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

codrutnaw / February 21, 2019

Yanitsa Tsvetkova is one of the (Bulgarian) influencers who contributed to the recent marketing campaign developed by VIVRE. The campaign ran through 2Performant‘s new influencer marketplace. Truth is there is Continue reading

Interviews

Kevin Gibbons: In content marketing is important to have your own style

Irina Detesanu / October 9, 2018

On 1st of November , we will meet at the Wecontent – Content Marketing conference! WeContent is the largest content marketing conference in Romania, where you will have the opportunity to meet top specialists Continue reading

Dedicated to Advertisers Interviews Uncategorized

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018

How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading

Dedicated to Advertisers Interviews

Top 5 improvements in the affiliate program

Persida Roata / October 11, 2017

Affiliate marketing is not only about performance, but mostly about open communication between partners. There is always room for improvements in the affiliate program, but we have selected 5 of them, following Continue reading

Dedicated to Affiliates Interviews Pentru Afiliati

Interview Kalapod.net| Stories of incredible sales and Black Friday adrenaline

Persida Roata / September 25, 2017

Kalapod.net has been for the past few years on the bookmarked webstores list for all the shoes fans in Romania. The desire to have as many pairs of shoes as possible lies in the depth of every woman’s heart, Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Pentru Advertiseri Pentru Afiliati

Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program

Persida Roata / July 17, 2017

What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys – a code master and a figures guru. Both of them started out knowing Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews Marketing Revolution Marketing Tips Pentru Advertiseri Pentru Afiliati

Interview | Daniela Văduva – a 75 cents commission and a winning bet on affiliate marketing

Persida Roata / June 12, 2017

Anything has to start somewhere. And any beginnging can be rough or slow. Lack of patience is one of the modern man’s features, especially the young one. We all want everything and we want it now. Affiliate Continue reading

Dedicated to Affiliates Interviews Marketing Tips Pentru Afiliati

Affiliate marketing through pay per click – tips from top affiliates

Persida Roata / June 7, 2017

Affiliate marketing through pay per click seems quite handy for most people who know a thing or two about Adwords and Facebook ads. And it really is! The major perk is that you don’t have to build up a website Continue reading

Dedicated to Advertisers Dedicated to Affiliates Interviews

Affiliate Marketing – a long term relationship with Nichiduta.ro

Persida Roata / May 15, 2017

When you decide to start with affiliate marketing, wether you want to be an affiliate or you are an online shop that wants to be promoted through affiliation, you need to commit to a long term relationship. Continue reading

Interviews

Dana Gretcu (ING): It’s important for marketing professionals to understand and respect the effort that is being put in by content creators

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

Kevin Gibbons: In content marketing is important to have your own style

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Top 5 improvements in the affiliate program

Interview Kalapod.net| Stories of incredible sales and Black Friday adrenaline

Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program

Interview | Daniela Văduva – a 75 cents commission and a winning bet on affiliate marketing

Affiliate marketing through pay per click – tips from top affiliates

Affiliate Marketing – a long term relationship with Nichiduta.ro

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