attribution model Archives - 2Performant Blog

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Attribution modeling or how can you find out which marketing channel is more efficient than the others

Bogdan Aron / April 13, 2018

Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Bogdan Aron / April 4, 2018

Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading