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attribution model

Home » Posts tagged attribution model
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Attribution modeling or how can you find out which marketing channel is more efficient than the others

Tiberiu Anghelina / April 13, 2018
Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading
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Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Tiberiu Anghelina / April 4, 2018
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
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