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Attribution modeling or how can you find out which marketing channel is more efficient than the others

Bogdan Aron / April 13, 2018

Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Bogdan Aron / April 4, 2018

Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading

attribution model

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

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