If you are part of the 2Performant community, it is most likely that the information has reached you that our technical team is working on an important upgrade to the platform, which will allow the attribution of Continue reading
In order to improve security for all user accounts in 2Performant, starting at the from 1st of March 2020, we will modify the way sessions are maintained in our network. If: you use 2Performant through Continue reading
Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates
Tiberiu Anghelina /
In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading
Attribution modeling or how can you find out which marketing channel is more efficient than the others
Tiberiu Anghelina /
Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading
Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?
Tiberiu Anghelina /
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading
We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue reading
Today we are launching a new indicator for all 2Performant affiliates: targeting score. Targeting score is represented by a number, from 0 to 10, calculated based on the calibration between the percentage of the Continue reading
Spring is coming. Yeah, you wouldn’t realize it if you looked outside, but the month of snowdrop flowers and the reborn nature is two days away. With the spring winds that will come soon after the snow fall Continue reading
Our development team is working hard to bring improvements and new features for affiliates and advertisers alike. Product updates are here! Besides big projects that our team is working on, which we have announced Continue reading
It’s the love fests season! Advertisers have prepared for the special season of love. All the best discouts are here for affiliates to promote so that users can find the perfect gifts for this special time of Continue reading
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