Tiberiu Anghelina, Author at 2Performant Blog

Business League

Fair play in Business League: Marketers take priority over retargeting in attribution

Tiberiu Anghelina / August 12, 2024

TL;DR: The Business League attribution system ensures that marketers engaged in retargeting do NOT overwrite the cookies of other marketers. Retargeting is one of the most widely used traffic sources globally in Continue reading

Uncategorized

Big Bear becomes faster. What does this mean for Marketers & Merchants in Business League

Tiberiu Anghelina / June 25, 2024

When we started developing Big Bear – 1st party attribution system, we focused on an architecture that would be fast, meeting industry-specific benchmarks, without risking or creating any problems for the Continue reading

Business League

Vote per Sale is here – the new era of decision-making

Tiberiu Anghelina / January 22, 2024

We are thrilled to announce a significant milestone in our journey – the launch of the new Vote per Sale. This innovation is not just a feature; it’s a new era of engagement and empowerment in Business Continue reading

Anunturi 2Performant Pentru Advertiseri Product Updates

Big Bear available to all 2Performant advertisers

Tiberiu Anghelina / August 10, 2022

Starting July 13, 2022, Big Bear has a dedicated space in 2Performant advertisers’ accounts. Advertisers can check if the affiliate program’s associated site is eligible for Big Bear, have access to Continue reading

Important

We have begun testing our first party-cookie attribution system

Tiberiu Anghelina / June 28, 2021

If you are part of the 2Performant community, it is most likely that the information has reached you that our technical team is working on an important upgrade to the platform, which will allow the attribution of Continue reading

Anunturi 2Performant Important Pentru Advertiseri Pentru Afiliati Product Updates

API token modifications

Tiberiu Anghelina / February 18, 2020

In order to improve security for all user accounts in 2Performant, starting at the from 1st of March 2020, we will modify the way sessions are maintained in our network. If: you use 2Performant through Continue reading

Dedicated to Advertisers

Recruit without effort. 3 extremely simple and effective ways for recruiting affiliates

Tiberiu Anghelina / June 11, 2018

In the new world of e-commerce marketing, a significant portion of the partner recruitment effort has been taken over by technology. Given the abundance of available channels and sources of traffic in addition to Continue reading

Dedicated to Advertisers

Attribution modeling or how can you find out which marketing channel is more efficient than the others

Tiberiu Anghelina / April 13, 2018

Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. Continue reading

Dedicated to Advertisers Pentru Advertiseri

Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale?

Tiberiu Anghelina / April 4, 2018

Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong Continue reading

Anunturi 2Performant Bonusuri & oferte Dedicated to Advertisers Important

Triple coverage for affiliate recruitment

Tiberiu Anghelina / March 20, 2018

We triple the number of accepted affiliates in an affiliate program! Starting today, the number of affiliates that can be accepted in all affiliate programs based on their pricing plans, will triple. Affiliate Continue reading