2Performat is the first Romanian affiliate marketing network.
What is 2Performant?
2Performant is a powerful affiliate marketing platform with a stable, intuitive and user-friendly interface. Our platform was developed using the latest technology to show accurate data, but also to bring together advertisers and affiliates who are looking for performance in online. It’s almost impossible not to find in 2Performant the right business partners who will believe and trust you. We think that only through an efficient collaboration performance can be achieved!
This is affiliate marketing for us, a partnership where every party has to win.
2Performant provides access to any market in Europe and the world – we can record sales and commissions in more than 20 currencies, with payment in RON or EURO. We have over 500 customers from Romania, but also from Bulgaria, Poland, Czech Republic, Hungary, Slovakia. Affiliate marketing focuses exclusively on performance, but this can only be achieved through the collaborative efforts between advertisers and affiliates. Therefore, communication is the backbone of our platform.
2Performant offers the possibility of a direct communication via our internal messaging system. In the same time, we believe in autonomy and democracy. This is why we have developed our own technology, based solely on performance costs. In addition, we are a team of affiliate marketing specialists and we are here to help you with tips and tricks on affiliate marketing and on the platform’s features, so that your business can run smoothly.
and an awesome comprehensive dashboard. Always know what’s going on
assistance to help you add it to your site faster
to shout out all your sales and special offers campaigns.
Product feed creation
to get more products out in the limelight
Multiple payment methods
for your financial convenience
Direct messaging system
to keep your community close
for the sake of your flexibility
Advertising banners tool
for the right brand message
for the oversize online stores that need automation
Edge by 2Performant.
The first performance based marketing agency
To help big companies that are looking for performance in affiliate marketing, we’ve launched, in 2016, an in-house full-service performance marketing agency – EDGE! Edge is an independent agency, born and raised from 2Performant, capable of delivering complete performance marketing services for all online channels.
What does EDGE offer?
Facebook campaign management
Affiliate programs maintenance
AdWords campaign management
Linkedin campaign management
Edge is a team of young people with experience in working in agencies and trained by 2Performant, people who developed skills to analyze, interpret and use complex marketing data for affiliate programs. We offer a one-to-one approach for big customers and an experience that addresses all segments of customers with online businesses.
With 6 years experience in PPC management, Edge is a Google Premier Partner with activities in Google Search Network, Google Display Network, Google Analytics, Google AdWords, Youtube, Remarketing and Mobile. Being part of the largest affiliate network in Romania – 2Performant – the agency gained the knowledge and expertise required to develop and manage affiliate programs.
In this way, Edge team is always ready to apply the knowledge about marketing and audience, supporting its decisions with complete and accurate reports. Therefore, it focuses on a mixed approach of all performance marketing services; from strategy, consulting and data analysis to managing complex affiliate programs for bigger clients from both Romanian and international markets.
Why choose Edge? Because…
- performance marketing is different than the classical online advertising;
- we know that having results in online is a complex mechanism that stays in small details;
- most businesses are interested in direct and measured results;
- there are marketers that want to stay up to date with the latest ad tech opportunities;
- the old fashioned model of online advertising is getting you nowhere;
- we understand brand awareness and business goals;
- we’re always looking for ways to integrate performance marketing in any digital marketing strategy;
- we offer solutions tailored to any needs and any stages of development;
- we build custom reports and interpret them;
- we optimize strategies and conversion rates.
Organized for optimization
We empower modern online marketers to reach their goals by guiding them throughout the complex digital space. We test, try, optimize, learn and test again, without saying “it can’t be done”.
No matter whether you are an international brand looking to increase brand indicators or an ecommerce platform trying to boost sales, performance is a term that applies to all businesses, no matter the size… and we’ve learned that, like in sports, there should be a custom training for everyone.
Keeping a very close relationship with the biggest media and online players in local and international markets, we make sure that you don’t miss any opportunities and have access to data, research and products/features.
Benefits of affiliate marketing with 2Performant.
Affiliate marketing is a performance based marketing model, where a community of affiliates are promoting advertisers’ products or services and are being rewarded only for the generated sales and/or leads.
Affiliate marketing works as a virtual sales team, paid exclusively on a commission basis. Since the payment is made only when a conversion is generated, this channel is widely used by many advertisers to increase sales in an efficient, measurable and cost-effective way.
The volume of sales that an affiliate program can generate is between 5% and 30% of the total sales volume, provided that the program is setup correctly. The most important aspect and the major difference of this marketing channel towards the other traditional marketing channels, is that advertisers are paying only if a sale generated by an affiliate is completed or the lead is valid. Advertisers will also pay the exact amount of money they choose through a commission initially set for the affiliate programs.
This is very important because if for the other online marketing channels the payment is made for click or impressions (Facebook Ads, Google AdWords), this channel pays exclusively for sales or valid registered leads.
Therefore, affiliate marketing becomes the most effective marketing channel due to advertisers’ permissions to have high control over the costs of acquisition for each customer. In other words, affiliation is one of the most democratic forms of marketing that allows you to:
- collaborate with affiliates who are online marketing experts, without any barriers and bureaucracy;
- have control and autonomy over your affiliate program → you decide who you want to work with, how much time you want to invest in the program and when you want to stop it;
- test different marketing strategies, with a substantial lower budget than the one invested in traditional marketing.
Affiliate marketing is a channel made from an ecosystem of affiliates, network and advertisers that are interacting with each other, in order to increase conversions and sales. In this way, through 2Performant, we ensure a win-win-win ecosystem in which advertisers, affiliates and the network are performing together. In this context, 2Performant is the mediator that brings together advertisers and affiliates who want to make money in a respectable and ethical way. Characteristics:
- The goal of an affiliate program is to persuade the consumer to take an action on the site (sale or lead).
- The relationship between the advertising campaign and consumer action can be clearly measured by the platform.
- Advertisers can optimize their affiliate programs in real time relying on the platform’s statistics.
- In most cases, the payment model is closely related to user actions (cost per sale).
- Affiliate programs capture an existing demand and have the ultimate goal to generate sales.
Types of advertisers
- Online stores
- Per sale campaigns with fixed and variable percentage commission
- Per lead campaigns with fixed cost/lead for newsletter subscriptions, sign ups
- Discount sites – sale/lead, same as online stores
- Travel agencies – sale/lead – airline bookings, subscription to newsletter, etc.
- Any advertiser with online presence having an online action for which there is a thank you/order page.
Types of affiliates
- PPC specialists (Google AdWords, Facebook Ads)
- Email marketing
- Facebook Pages and Groups
- Special projects (site aggregators, cashback, price comparison sites, etc.)