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PPC for Affiliates – Rules of the game.

Are you planning to promote advertisers through Google Ads?
Check our guide and pay attention to the rules of the game, to avoid negative consequences.
The purpose of this guide is to make you aware of the terms under which your advertising campaign may fall under the practice called Brand Bidding, which is prohibited in all affiliate programs published on

Tracking code installation guide

Product feeds

Advertiser’s Guide in 2Performant

Affiliate’s Guide in 2Performant

Affiliate recruitment guide


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