Affiliate recruitment guide

Affiliate recruitment is the most important task in affiliate management. United States specialists, the biggest affiliate market in the world, say that affiliate recruitment should take up to 80% of an affiliate manager’s time.

Affiliate recruitment has two sides:

  • external recruitment, affiliates from outside the network
  • internal recruitment, those from inside an affiliate network

In 2Performant, advertisers have multiple ways of recruiting both externally and internally. Two features stand out among them all:

  1. Strategies for recruiting outside the network
  2. Affiliate Ranking for recruiting inside the network

Recruitment is a system through which, using a simple link, you can recruit affiliates from outside the network. Advertisers will pay of network commission for sales generated by affiliates recruited via their dedicated link and who don’t have a 2Performant account. If the recruited affiliate already has a network account, advertisers will pay half of the network commission.

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