Terms of Services

Welcome to 2Performant.com – a marketplace for performance marketing programs dedicated to e-commerce industry – an affiliate network with a new approach (the “Platform“, as defined in Section 2 below).

In order to use the Platform, You have to agree on this entire document, which constitutes the legal binding agreement between our Users (You) and Us (“2Performant“, as defined in Section 1 below) and governs all relationships between them (the “ToS” as defined in Section 2 below).

We may amend this document from time to time and we will announce this in the Platform. If you have a 2Performant account, please follow our announcements within the Platform, regarding the amendment / update of ToS and check the latest version of ToS.

We’re sure You’ve seen this kind of documents hundreds of times before, but please read it carefully before creating an account and use Our Platform.

We’re very serious about respecting all applicable laws AND about respecting this legal agreement in all aspects.

Parties
Definitions
Registration
Working Together
Tracking
Commissions
Payments
Duties / Warranties / Indemnifications
Platform Right of Use
Data Protection
Confidentiality
Term and Termination
Liability
Governing Law
Severability
Miscellaneous
Notes

Before going deep into legal details, here are the principles We believe in:

Everyone is here to learn and make money in a respectful manner. We are kindly asking You to keep all discussions and correspondence on a civilized level but taking into account cultural and personality differences;
We believe that if there is no bad faith, any problem can be solved through communication and a problem-oriented attitude, in a professional manner; We are here to work together for the long run and We wish to build long-lasting, win-win-win relationships, intended to bring value added to each partner;
Online marketing is constantly evolving: new traffic sources and new advertising formats arise every day and consumers’ shopping decisions are influenced in ever so different manners. If a partner does something you do not understand, do not assume that it is something wrong or it is in bad faith. Always ask before drawing any conclusions and always try to see things from Your business partners’ perspective;
We are as transparent as we can be, subject to restrictions on confidentiality and / or the protection of personal data;
We are not a marketing agency or advertising network. We bring you together in a marketing competition where we offer the technical means to collaborate and compete, but we do not guarantee (immediate) sales, volumes, or the achievement of any parameters. We strive to attract better and more motivated partners to get more sales together.
We approach marketing in the Platform as a competition in which all Users participate and compete to obtain – based on their own techniques, strategies, knowledge, and skills – the most Sales (“Competition“).
While the Affiliate Competition is based on the individual effort of each Affiliate and the Sales it generates in the Affiliate Programs of all the Advertisers it collaborates with, the Advertiser Competition is based on the joint effort – of each Advertiser, together with its Affiliates team – to generate as many Sales in its Affiliate Program.
The Competition is structured and is available for several categories of Users, both for beginners and advanced.
All Users who register a certain number of clicks (exclusively for Users who do not meet the Sales Threshold criterion) or of Sales during 4 consecutive weeks before the start of the Competition season, will be included in a certain section of the Competition, as detailed in the Business League Section of the Platform.
The Competition will take place only between Users in the same section.
The Competition takes place recurrently, split in seasons, as detailed in the Business League Section of the Platform. In the same section of the Platform you can find all the details of each season of the Competition, the rankings of the Users and the benefits granted to the winners.
The seasons of the Affiliate Competition may be different from those dedicated to Advertisers and may take place at a different time of year.
For clarification, the Sales based on which the winners of each season of the Competition will be automatically determined in the Platform are determined exclusively based on the Tracking made by 2Performant within the Platform.
The rankings of Users within the Competition are available to all Users of the Platform and will include information such as the number of clicks and Sales made by each Affiliate (in the case of Affiliate Competition) or registered in each Advertiser Affiliate Program (in the case of Advertiser Competition).
To be up to date with the rules applicable to each season of the Competition as well as with the ranking of Users and the benefits granted to the winners of each season, for each section of the Competition, please check the Business League Section of the Platform, periodically.

That being said, if You breach the applicable Law and/or this document and You do not remedy it – should it be subject to remediation as per provisions herein – We will enforce our rights and our honest partners’ without second thoughts.

1. PARTIES

This agreement governs legal relationships between 2Performant Network SA, a Romanian based company bearing sole identification number (CUI) RO 26405652, registered with Romanian Trade Register under number J40/493/18.01.2010 with its headquarters in 6 – 8 Corneliu Coposu Boulevard, Unirii View Building, Floor 2, (office) ResCo-working09, 3rd District, Bucharest, Romania, bank account IBAN no. RO29 INGB 0000 9999 0460 8471 opened at ING Office Unirii, Bucharest, phone no. +40 372 979 295, email address contact@2Performant.com (“2Performant“, “We“, “Us“), as owner, provider, and operator of the Platform, and Platform’s Users, meaning:

Affiliates – legal or natural persons aged over 18 years, holding duly registered Affiliate Accounts in the Platform, who act as professionals, willing to send online traffic to be tracked by 2Performant and paid by Advertisers, on a ‘Cost per Action’.

Depending on the performance recorded in the Competition, Affiliates can fall into one of the following categories: (i) Freelancers – are Affiliates who register between 10 clicks and 10 Sales in the relevant period of 4 weeks; (ii) Start-ups – are Affiliates who register between 11 and 500 Sales in the relevant period of 4 weeks; (iii) Companies – are Affiliates who register between 501 and 3000 Sales in the relevant period of 4 weeks; (iv) Corporations – are Affiliates who register between 3001 and 10000 Sales in the relevant period of 4 weeks; and (v) Unicorns – are Affiliates who register over 10,000 Sales in the relevant period, 4 weeks

and

Advertisers– legal entities who own or have the right to run eCommerce websites, holding a duly registered Advertiser Account in the Platform, who are acting as professionals and who are willing to benefit from Promotion of their Websites and Products by Affiliates, against Commissions to be paid on a ‘Cost per Action’ model.

Depending on the performance recorded in the Competition, Advertisers can fall into one of the following categories: (i) Newcomers – are Advertisers recently activated in the Platform, who remain at this level for one round (4 weeks) and who do not meet the criterion the number of Sales; (ii) Freelancers – are Advertisers who register between 10 clicks and 10 Sales in the relevant period of 4 weeks; (iii) Start-ups – are Advertisers who register between 11 and 500 Sales in the relevant period of 4 weeks; (iv) Companies – are Advertisers who register between 501 and 3000 Sales in the relevant period of 4 weeks; (v) Corporations – are Advertisers who register between 3001 and 10000 Sales in the relevant period of 4 weeks; and (vi) Unicorns – are the Advertisers who register over 10,000 Sales in the relevant period, 4 weeks.

Details regarding the Advertiser categories, depending on their performance in the Competition, User Rankings within the Competition, Competition Stages, etc., are available in the Business League section of the Platform.

Some of Sections herein below shall apply exclusively to Advertisers (Sections 7.1., 7.2. and 8.3.), others shall exclusively apply to Affiliates (Sections 7.3. and 8.2.), while the remaining Sections shall apply to all Users.

2. DEFINITIONS

Unless otherwise expressly defined herein, the following terms in capital letters shall bear the following meanings:

Action means any Sale, as such as is defined below; Action may be also called Conversion within 2Performant platform.

Affiliate Manager means any Affiliate who is listed in the Affiliate Managers list, as it is available at any time on the Platform.

Advertising Tool means banners (of any size), text-links, text-ads, e-mails, videos as made available through Affiliate Programs, or quick links generated by Affiliates through the Platform, in view of being used by Affiliates for Products’ (and/or Advertisers Websites) Promotion;

Affiliate Program means the performance program initiated by the Advertiser through the Platform, in view of its Website and Products being Promoted by Affiliates that have been previously accepted by the Advertiser; any Affiliate Program shall specify at least the following: (i) available Product Feeds (if the case) and Advertising Tools; (ii) amount of applicable Commission; (iii) applicable Cookie Life, (iv) applicable Approval Time;

Affiliate Commission means the performance-related payment amount to which Affiliates are entitled for each and all completed Actions, as per Section 6 below; Approval Time means the maximum time-frame available to Advertiser for rejecting or accepting any Commissions generated from completed Actions. Approval Time depends on each Affiliate Program and it is indicated therein;

The Mentor’s Commission means the amount of money determined as a percentage of the cumulative value of all Affiliate Commissions generated by each Mentee, which each Mentee participating in a Mentoring Program undertakes to pay to the Mentor who manages the program, as detailed in the “Program” Section of Mentoring”, below;

Client means any third party who clicks any Advertising Tool displayed on the Affiliate’s Traffic Source and is, thus, directed to the relevant Advertiser’s Website;

Cookie Life means the time-frame established in each Affiliate Program, during which the Action completed by Clients that have been directed to the Advertiser Website, by the Affiliate, are tracked by 2Performant Platform and establish entitlement to receive Commission from the Advertiser. The Cookie Life varies from a Affiliate Program to another and it restarts at every “click” made by a Client on an Advertising Tool displayed through a Traffic Source of an Affiliate within a certain Affiliate Program;

Mentor means any and every one of the Affiliates mentioned in the list of Mentors, as it is available, at any time, in the Mentorship Program Section of the Platform;

Mentee means any and every one of the Affiliates mentioned in the Mentee list, as it is available, at any time, in the Mentorship Program section of the Platform;

Product Feed is a file made up of a list of Products and attributes of those Products organised so that each Product can be displayed, advertised or compared in a unique way. A Product Feed typically contains product images, title, Product identifier, marketing copy, Product attributes and prices. Product Feeds supply the content that is presented on many kinds of e-commerce and Affiliates’ websites such as search engines, price comparison websites, and other similar aggregators of e-commerce information; Advertisers can (but are not obliged to) upload .csv Product Feeds in the Platform and Affiliates can create, download and use .csv and .xml Affiliate Product Feeds, based on one or more Product Feeds provided by Advertisers;

Platform means www.2performant.com together with its sub-domains (if any, from time to time), together with the software application and technology comprised therein, that are owned, operated and managed by 2Performant and, subject to the terms and conditions herein, allows Advertisers to run affiliate marketing campaigns (i.e. Affiliate Programs, as defined herein) to Promote their Websites and Products through Affiliates;

Products mean any and all goods and/or services owned/provided by any Advertiser, available for being purchased by Clients on Advertisers Websites;

Sale means any purchase of Products performed by any Client via the Advertiser Website within the applicable Cookie Life, after such Client having been directed to the Advertiser Website through an Advertising Tool displayed by the Affiliate;

Service Package means one of the service packages contemplated in link www.2performant.com/pricing/ to be selected by any and each Advertiser when applying for registration of its Account with the Platform;

ToS means this agreement together with all its appendices, as they may be amended from time to time, governing the legal relationship between 2Performant and both the Advertisers, on one hand, and the Affiliates, on the other hand;

Traffic Source means any website or another source of online traffic that is used by Affiliates to promote Advertisers Websites by means of Advertising Tools (“Promoting”, or “Promotion”). It could be a website owned or rightfully operated by an Affiliate, a third party placement where the Affiliate incorporates commercials including but not limited to Google AdWords, Facebook ads, other advertising network, a commercial newsletter sent to a list of email accounts that have been previously gathered for this purpose subject to their owners’ agreement, a social network, communities, forums, etc.

When registering the account in the Platform ¹ (as well as in the case of accounts already registered but which are inactive), Advertisers can express their preferences in relation to the categories of Traffic Sources types that they want Affiliates to use for Promotion, by ticking the box corresponding to that preference: YES – if they want that traffic source typeto be used, NO – if they do not want that traffic source type to be used, MAYBE – if they can accept the use of tha respective Traffic Source type, in collaboration with certain Affiliates. In the event that the Advertiser does not go through this process, all the categories of Traffic Sources listed in the Platform are considered accepted by the Advertiser for its Promotion, will be checked “YES” and will represent the Advertiser’s preferences in relation to the Traffic Sources accepted in the Programs of Affiliation;

CSS is a specific Traffic Source, used by affiliates to promote an Advertiser through Google Comparison Shopping Services (CSS).

2Performant Commission means the performance-related amount to which 2Performant is entitled to each and all completed Actions, as per Section 6 below; Affiliate Commission and 2Performant Commission generated from an Action shall be deemed as the “Commission”;

The Mentoring Commission means the amount of money determined as a percentage of the cumulative value of all Affiliate Commissions generated by each Mentee, which each Mentee participating in a Mentoring Program undertakes to pay 2Performant, as detailed in the “Mentoring Program” Section, from below;

User(You) means Affiliates and/or Advertisers, either individually or collectively, as the context requires;

(Advertiser) Website means the website that is owned or otherwise rightfully operated by any Advertiser and is registered with the Platform during registration of Advertiser Account and where Actions take place;

3. REGISTRATION

Without prejudice to any additional requirements herein (including those related to payment of Prepayment), for the purpose of being registered with the Platform and become the party to these ToS, any User must register for an account in the Platform (the “Account“) and provide all the required information during such registration process.

Each user shall provide to 2Performant full name, email, a unique identification number (VAT code or, as the case may be, personal identification number) and the country (or countries) he’s active in. In addition:

3.1.1. Affiliates shall provide details regarding the Traffic Sources they use for Promotion; and :

3.1.2. Advertisers shall provide details regarding the Website intended for Promotion, it’s category, all countries where Advertiser sells Products, currency used for cashing in the Products’ prices, Commissions amount, the Service Package, payment and invoicing details and to indicate the types of Traffic Sources that the Affiliates can use for Promotion, checking the box corresponding to the respective preference: YES – if they want that traffic source typeto be used, NO – if they do not want that traffic source type to be used, MAYBE – if they can accept the use of tha respective Traffic Source type, in collaboration with certain Affiliates. In the event that the Advertiser does not go through this process before activating his account in the Platform, all types of Traffic Sources listed in the Platform are considered accepted by the Advertiser for his Promotion, are automatically checked “YES” and will represent the Advertiser’s preferences in relation with the Traffic Sources accepted in its Affiliate Programs².

The Advertiser’s preferences regarding the Traffic Sources types, as reflected in the Advertiser’s account, must be respected precisely within the Affiliate Programs, the Advertiser not being entitled to indicate other Traffic Sources types in its Affiliate Programs, to refuse or restrict the Sources of Traffic Traffic types previously accepted in his account. In case there are discrepancies between the Traffic Sources types mentioned in the Affiliate Programs and the Advertiser’s preferences expressed in the Platform, the latter will prevail.

For clarification, the Advertiser can change his preferences regarding the types of Traffic Sources, at any time during his collaboration in the Platform, respecting the notice period and the procedure provided for changing the settings of his account in the Platform.

Advertiser is also required to make an initial down payment (the Prepayment, as detailed in Section 7.1.) amounting 5 times the Monthly Subscription corresponding to the chosen Service Package but not less than €99³.

By checking the box in the Platform, stating that the User has unconditionally read, understood and agreed to these ToS, and then by clicking the confirmation link (received at the email address You provided to Us in the first signup step), You submit to Us an offer to conclude this binding agreement to govern Your participation in the Platform (the “User Offer“).

If 2Performant accepts User Offer, this will be confirmed by e-mail to the account indicated by the User during registration process (“Offer Acceptance“). This will include details of the relevant Offer Acceptance: username, email, IP, as well as a pdf version of the ToS, as accepted by the User and entered into between 2Performant and the User (“Executed ToS“). The date the Offer Acceptance reaches User’s email account shall be deemed as execution date of these ToS by the respective User, unless the User starts using the Platform earlier (in each case, the “Execution Date“) . The ToS shall commence on the Execution Date and shall remain in full force and effect until terminated according to Section 12.

Subject to User’s written request submitted to 2Performant at any time during the term of these ToS, 2Performant shall provide a pdf copy of the Executed ToS.

For the avoidance of any doubt, 2Performant reserves the right to refuse any User Offer without citing any reasons for its refusal. In such case, the User’s data transmitted to 2Performant during the registration process will be deleted without delay.

4. WORKING TOGETHER

4.1. Collaboration between Affiliates and Advertisers

4.1.1. All Affiliates and Advertisers, active and duly registered Accounts with the Platform may work together subject to the terms and conditions herein. Affiliate Programs’ details are available in the Platform and Affiliates may express their intention to work together with one or more Advertisers by applying to their respective Programs.

Each Advertiser can have a a maximum of 5 collaborations with Affiliates who send traffic to that Advertiser through the CSS Traffic Source.

Affiliate’s application for a certain Affiliate Program is deemed as its full unconditional acceptance of the participation terms and conditions that are displayed in the context of the Program, including but not limited to the Traffic Sources types indicated by the Advertiser, as well as (should it be the case) of any additional conditions required to be complied with, when submitting an application to the said Affiliate Program. All these conditions become integral part of agreement herein. Should any of the provisions under these ToS (including those regarding the Traffic Sources types mentioned in the Advertiser’s account) conflicts or, in any way is in contradiction with the terms of use or any other terms and conditions provided by any Advertiser, the provisions of these ToS shall prevail. Any Affiliate may apply for any available Affiliate Program, no Promotion obligation being undertaken or supposed to be undertaken. Acceptance by Advertiser of Affiliate’s application to an Affiliate Program is deemed as the Advertiser’s acceptance to benefit from Promotion by Affiliate in the respective Program, in exchange of Commissions the Advertiser undertakes to pay, as per these ToS.

Advertiser may freely approve or refuse any application submitted by any Affiliate with respect to any Program run by the respective Advertiser in the Platform, by citing explanation for its refusal. Advertiser may also, at any time, amend the conditions of the Affiliate program only after having notified his Affiliates 6 months in advance. Also, program termination will occur only after having notified his Affiliates 30 days in advance. Affiliates have no claim to any further compensation (expenses, costs etc) for such modification. In any case, We make recommendation that Affiliates acceptance and refusal time-frames be as short as practicably possible. Affiliates may start Promoting an Advertiser and then discontinue doing so, without providing any explanation. Moreover he can leave any Affiliate Program without any explanation.

Having once approved Affiliate’s participation in a Affiliate Program, the Advertiser may remove (temporarily exclude) or ban (permanently exclude) it, at any time, from the Program, by providing explanation in this respect and without having to pay any Commissions for the exclusion period. A prior notice of 6 months for Unicorn affiliates, 4 months for Corporation affiliates, 2 months for Company affiliates and 1 month for Start-up, Freelancers, non-Business League affiliates will be issued electronically by the Platform and sent to Affiliate, whenever an Advertiser removes or bans the latter from its Programs. Once the removal term has expired, another notification will be automatically issued electronically by the Platform to the Affiliate, who will be also informed by e-mail.

Affiliate shall only use the Advertising Tools made available by the Advertiser through the Platform and shall Promote the Advertiser in a respectful ethical and business-oriented manner. If he wishes to use other tools, he shall priory ask permission from the Advertiser and will be able to use other tools only subject to Advertiser’s prior agreement. For clarification, Advertisers will not be able to allow, in their Affiliate Programs, the use of other types of Traffic Sources than those accepted in their account on the Platform (that is, those selected in the “YES” and “MAYBE” preferences).

Affiliates have to be transparent with regard to their Traffic Sources, to both 2Performant and the Advertisers that are running the Programs to which the Affiliates participate. However if, by exception, sharing information regarding Traffic Sources subsequently results in sharing sensitive competitive details or know how of Affiliates businesses, it is, however, mandatory to disclose exact and complete Traffic Sources with 2Performant, subject to the latter’s request. Following such disclosure, 2Performant may agree or refuse, at its sole discretion, to confirm to Advertiser that the Affiliate is/not in compliance with these ToS and the Law.

Should Affiliate not disclose details of its Traffic Source to Advertisers (even though such information might have been shared with 2Performant) the Advertiser, in its sole discretion, may remove (temporarily deactivate) or ban (permanently deactivate/exclude) those Affiliates from their Programs, without having to pay any Commissions.

Any time Affiliates are removed or ban from the Affiliate Programs, as well if Affiliates are, otherwise, in breach of this ToS and/or the Law, 2Performant may immediately suspend Affiliates Accounts with the Platform, without payment of corresponding Affiliate Commissions.

4.1.2. Collaboration between Affiliate Managers and Advertisers

Any Affiliate who has a valid account on the Platform can apply to become an Affiliate Manager. In this regard, the Affiliate must:

Complete their Affiliate profile on the Platform with the following information:

Relevant work experience in affiliate management, including the period, and, where applicable—provided the Affiliate is not bound by confidentiality obligations—details such as the employer, achievements, and the position held.
Full name, a link to their LinkedIn profile, and a public description for the Affiliate Manager position.

Cookies, which are to be added to the Clients’ browsers when they click on any Promotion Tool.

Completing the steps mentioned in points (i) and (ii) above together constitutes the “Affiliate Manager Application.”

The Affiliate Manager Application is subject to review and approval by the Platform. The evaluation and, where applicable, the approval of the application are based on the following cumulative criteria:

All the information mentioned in point 1. above is correct and complete.
The Affiliate has passed the certification test with a success rate of at least 90%.

Once the Affiliate Manager Application is approved, the Affiliate will be included in the Affiliate Managers list on the Platform.

Any Affiliate Manager can apply to collaborate with any Advertiser who has expressed interest in being contacted by an Affiliate Manager. Likewise, any Advertiser can apply to collaborate with any Affiliate Manager who accepts such collaboration.

Once a collaboration intention is expressed by either an Affiliate Manager or an Advertiser, the respective users will establish the specific terms and parameters of collaboration, always within the limits and under the conditions of compliance with all the Platform’s Terms of Use.

After agreeing on the specific terms and conditions of collaboration, under these Terms of Service (TOS), the Affiliate Manager will manage the Advertiser’s Affiliate Programs on their behalf, as follows:

Marketers – The Affiliate Manager can approve, reject, exclude, or ban Affiliates.
Sales – The Affiliate Manager can approve, reject, or modify Commissions on behalf of the Advertiser they collaborate with.
Messages – The Affiliate Manager can respond to messages and send messages on behalf of the Advertiser they collaborate with.
Promotions – The Affiliate Manager can add or remove the Advertiser’s promotions.
Challenges – The Affiliate Manager can apply to challenges.
Statistics – The Affiliate Manager can view statistics related to the Advertiser’s activity.
Tools – The Affiliate Manager can add and remove banners and feeds of the Advertiser they collaborate with.
Attribution Codes – The Affiliate Manager can view and test the Advertiser’s tracking codes.

For clarification, the Affiliate Manager is jointly and severally liable with each of the Advertisers they collaborate with for any and all obligations, guarantees, costs, expenses, claims, damages, and losses that may be incurred by 2Performant and/or by any Affiliate in the Advertiser’s Affiliate Programs as a result of or in connection with the Advertiser’s and/or the Affiliate Manager’s failure to fulfill or improper fulfillment of their obligations.

2Performant has the right to take action against either the Advertiser or the Affiliate Manager, without any order of preference, to enforce all obligations and recover all costs, expenses, claims, damages, and losses.

4.2. Collaboration between Affiliates (Mentoring Program)

4.2.1. Any Affiliate who meets the eligibility criteria mentioned in the Mentorship Program Section of the Platform, can become a Mentor, respectively, a Mentee, under the following conditions:

in order to become a Mentor, the following conditions must be fulfilled cumulatively: (i) the Affiliate has requested to become a Mentor, completing, in this sense, the dedicated form, from the Mentorship Program Section, in the Platform; and (ii) the Affiliate’s request was accepted by 2Performant, following the Affiliate’s fulfillment of the applicable eligibility criteria;

to become a Mentee, the Affiliate must complete the dedicated form, in this sense, in the Mentorship Program Section, in the Platform.

A list of Mentors and a list of Mentees, active at the time of reference, will be available in the Mentorship Program Section of the Platform. Any Mentor, respectively, Mentee, immediately, automatically, loses this quality, in case he loses the quality of Affiliate, e.g. as a result of the termination of his collaboration with 2Performant (e.g., without limitation, in case of suspension of his account, as an Affiliate). Both Mentors and Mentees understand and agree that the collaboration functionality within the Mentoring Programs is provided through the Platform, as part of the services available within it.

As a consequence, the Mentor undertakes to 2Performant not to collaborate, outside the Platform, with any Mentee, in the sense of carrying out, for the benefit of the Mentee, an activity similar to that of the Mentor. This prohibition is valid for the entire duration of any and every Season of the Competition, in which the Mentor holds, at any time, the quality of Mentor, in the Platform.

4.2.2. Mentors can invite any Mentee to participate in the Mentoring Programs they manage, the Mentee’s participation in the respective programs being conditioned by the Mentee’s acceptance of the invitation. Also, any Mentee can request to participate in the Mentorship Programs run by any Mentor, the Mentee’s participation in the respective programs being conditioned by the acceptance of the request by the Mentor who manages them.

4.2.3. The term of each Mentorship Program is mentioned in the Mentorship Program Section of the Platform.

4.2.4. The Mentor can unilaterally terminate the Mentoring Program at any time, in relation to any of the Mentees, without being obliged to indicate any reason or to justify his termination decision. At the same time, the Mentoring Program ends automatically, before the deadline: (i) both for the Mentor and for all Mentees participating in the Mentoring Program, on the date when the Mentor loses, in any way, the quality of Affiliate; (ii) for any of the Mentees participating in the Mentoring Program, on the date and in the event that the respective Mentee loses, in any way, the quality of Affiliate. Details regarding the term, running and termination of the Mentorship Programs are mentioned in the Platform, in the Mentorship Program Section.

For clarification, the Mentee does not have the right to unilaterally terminate the Mentorship Program.

4.2.5. In addition to any other obligations and guarantees that fall to them as Affiliates, the Mentee undertakes, in connection with the Mentorship Programs in which it participates, to contribute with all the Affiliate accounts that it manages, at any time, in the Platform, for the entire duration of the Mentorship Program.

4.2.6. In exchange for participating in the Mentorship Program, each Mentee will pay the Mentor who manages the program, as well as 2Performant, a commission (“Mentor’s Commission”, in the case of the commission owed to the Mentor and “Mentoring Commission”, in the case of the commission owed to 2Performant) determined as a percentage from the cumulative value of all Affiliate Commissions with the status “to be paid” (according to section 6 below), generated by the Mentee for the entire duration of the Mentorship Program and in the following mentorship season.

The percentages based on which the Mentor Commission and the Mentoring Commission are determined, respectively, are mentioned in the Platform, in the Mentorship Program Section.

The obligation to pay the Mentoring Commission and the Mentor’s Commission rests with the Mentee for the entire duration of the Mentoring Program as well as after its termination, for the entire duration of the Competition Season, immediately following the termination of the Mentoring Program. By way of exception, if the collaboration between Mentee and Mentor within a Mentorship Program ends in any of the situations mentioned in paragraph 4.2.4. above, the Mentee’s obligation to pay the Mentoring Commission and the Mentor’s Commission ceases on the date of termination of the Mentoring Program.

5. TRACKING

5.1. 2Performant makes available, through the Platform, the technical means for the creation and management of Affiliate Programs by Advertisers. In order to identify completed Actions and assign related Commissions, 2Performant ensures, through the following cumulative tracking mechanisms, the monitoring of traffic directed by Affiliates to the Websites Advertisers, as well as Actions generated by Customers redirected through Affiliate Traffic Sources. The Platform also provides technical means for calculating, invoicing, collecting and paying Commissions.

5.2. The platform uses the following cumulative monitoring (tracking) systems (collectively, “Tracking/Monitoring“):

5.2.1. Tracking code The monitoring carried out by 2Performant through the tracking code is based on 2 main tools:

(i) The Tracking Code, which must be installed by Advertisers on their “Action Confirmation” pages or thank you pages, where it must be kept correctly integrated and functional for the entire duration of the collaboration with 2Performant; and
(ii) Cookies, which are to be added to the Clients’ browsers when they click on any Promotion Tool.

Cookies are added to Customers’ browsers when they click on a Promotional Tool. Once redirected through 2Performant, the Cookies are integrated in the Client’s browser, even if the Promoted Website is not visited by the Client. Thus, Cookies are used to monitor Actions completed by Advertisers with Customers targeted through the Promotion Tools used by Affiliates active in Affiliate Programs, during each Recurrence Period.

5.2.2. The assignment code and the Cookie Generation Code

In this case, the monitoring carried out by 2Performant is based on the following main tools:

(i) A Cookie Generation Code, which must be added by the Advertiser on all the Website pages or kept correctly integrated and functional for the entire duration of the collaboration with 2Performant; and
A Cookie Generation Code, which must be added by the Advertiser on all pages of its Website and must be kept correctly integrated and functional for the entire duration of the collaboration with 2Performant.
When a User clicks on a Promotion Tool published by an Affiliate and reaches the Advertiser’s Website, the Cookie Generation Code verifies through 2Performant the validity of that Affiliate, the conditions of the Affiliate Program and the relationship between the program and the Affiliate and, if they are according to the ToS, confirm the Cookie Generation Code that a cookie can be added to the User’s browser, from the Advertiser’s Website. If a User who clicked on the Promotion Tool published by the Affiliate, places an order during the Recurrence Period, the User reaches the Advertiser’s Actions completion page and the Assignment Code is activated which sends the Affiliate’s data to 2Performant (from cookie) and about the completed Action (order value, order ID, description); and An Assignment Code (new, additional to the Tracking Code) that must be installed by the Advertiser on the Actions completion page. Advertisers must keep the Attribution Code correctly integrated and functional for the entire duration of the collaboration with 2Performant, based on these ToS.
(ii) An Assignment Code (different from the Tracking Code) that must be installed by the Advertiser on the Actions completion page. Advertisers must keep the Attribution Code correctly integrated and functional for the entire duration of the collaboration with 2Performant.

5.3. Process description

5.3.1. Once it has registered its Account on the Platform and before the launch of any Affiliate Program, the Advertiser:

must integrate/install the Tracking Code provided by the 2Performant Platform (in the section dedicated to the details of the Affiliate Program) in the “Action Confirmation” pages or in the “thank you pages”) of its Website. The Tracking Code is designed to monitor Customers referred by Affiliates to Advertisers’ Websites and to record Actions completed by such Customers during the applicable Recurrence Period. The Tracking Code provides the Platform with information regarding the price of the Action performed by the Customer as well as the details of the order (as provided/established by the Advertiser). Based on this information, the Platform ensures the calculation of the Affiliate Commission.; and
must integrate/install on all pages of its Website, the Cookie Generation Code provided by the 2Performant Platform; and
must integrate/install the Assignment Code provided by the 2Performant Platform on the Actions completion pages (“thank you pages”) of its Website. The Assignment Code allows 2Performant to receive information regarding the completion of Actions from Affiliates. 2Performant uses this information to register, validate and report the completion of Actions, for the purpose of allocating Commissions.

2Performant has the right to verify the accuracy of the integration/installation of the Tracking Code, the Cookie Generation Code and, respectively, the Assignment Code, for each new Advertiser registered in the Platform and may perform periodic checks to detect any inaccuracy, in order to ensure the correctness of Customer Tracking and Actions completed on the Advertiser’s Website.

5.3.2. In the event that any of the Tracking Code, the Assignment Code or the Cookie Generation Code is not (correctly) installed or is removed, disabled, inactive or is in any other way non-functional (“Faults”), 2Performant has the right to suspend immediately (temporarily disable) the Advertiser’s account from the Platform, without any formality, as well as to obtain compensation from the Advertiser for the duration of the Defects.

5.3.3. Thus, in addition to other remedies available to 2Performant, the Advertiser owes and will pay 2Performant compensation for Defects, for their entire duration, as follows⁴:

a) if the Defect/s concern only the Tracking Code

The duration of the Failures is the time interval starting from the date on which the last Commission was generated from the respective Affiliate Program (or, as the case may be, the date on which the Affiliate Program began, if there are no Commissions generated), until the moment in which Defects have been fixed.

The compensations owed by the Advertiser to 2Performant are calculated, in this case, as follows2: if more than 6 months have passed since the start of the Affiliate Program, until the discovery of the Defect, the compensations owed by the Advertiser will be calculated based on the value average Commissions Accepted in the respective Affiliate Program, during the 3 months prior to the discovery of the Fault, pro rata with the Duration of the Fault;
if less than 6 months have passed since the beginning of the Affiliate Program, until the Defect was noticed, or if there was no Commission generated by the respective Affiliate Program, compensation will be calculated based on the value average of the Commissions Accepted in the same category of Programs run through the Platform (which also includes the Affiliate Program in respect of which the Defect was discovered), during the 3 months prior to the discovery of the Defect, in proportion to the Duration of the Defect;
if from the beginning of the Affiliate Program until the Defect was discovered is less than 6 months, or if there were no Commissions accepted in the respective Affiliate Program, and no Program from the same was run through the Platform category with the Affiliate Program affected by the Defect, compensation will be calculated based on the average value of the Commissions Accepted by the Programs still active in the Platform, during the 3 months prior to the discovery of the Defect, in proportion to the Duration of the Defect.

For the avoidance of doubt, any commissions generated in the 2Performant Affiliate Master Account (i.e. the account used for testing the Tracking Code) are not taken into account.

2Performant shall immediately deduct the reimbursement from the Advertiser’s 3 Guarantee, and shall use them to pay Affiliate Commissions for the entire Defect Period to all Affiliates participating in the respective Affiliate Program.

The amount of Affiliate Commissions thus due will be calculated based on the number of clicks directed by each Affiliate to the Advertiser’s Website, during the Duration of the Failure, multiplied by the value of the click. The value of the click is determined by dividing the amount of penalties (as deducted from the Advertiser’s Guarantee) divided by the total number of clicks directed to the Advertiser’s Website by all Affiliates during the entire Duration of the Failure.

b) If the Defect/s concern only the Assignment Code and/or the Cookie Generation Code (any of them)

The value of all Commissions owed by the Advertiser in the Affiliate Program affected by the Defect is increased by 25% and will be owed and paid by the Advertiser for the entire duration of the Defect. In this case, the duration of the Failure is between the start date of the Affiliate Program and the date on which the Advertiser installed, correctly and functionally, the Assignment Code and the Cookie Generation Code (cumulative).

c) If the Defect/s concerns both the Tracking Code and any of the Assignment Code and the Cookie Generation Code

The advertiser will owe and pay 2Performant, cumulatively, the compensations mentioned in point a) to which are added those mentioned in point (b) above.

The Platform generates unique codes for the Promotional Tools, which will be displayed by the Affiliates for each Promotional Tool used, thus ensuring a proper Tracking of the Actions completed by the Clients who were directed by the Affiliates within each Affiliate Program.

5.4. The Platform generates unique codes for the Promotional Tools, which will be displayed by the Affiliates for each Promotional Tool used, thus ensuring a proper Tracking of the Actions completed by the Clients who were directed by the Affiliates within each Affiliate Program.
Statistics available in the User Account

5.5. Statistics available in the User Account

Information collected regarding online traffic (whether directed or received and Actions completed) is made available by the Platform, both in detail (one by one, in the case of Actions) and in aggregate form, in the Statistics Section. 2Performant statistics are always available to the User, in his Account, where he can check at any time the number of Clicks directed/received, the Promotion Tools that have been used, as well as the Commissions generated and their status. These statistics are automatically generated by the Platform.

5.6. Business League

5.6.1. Information displayed in the Business League can be viewed by all Platform Users. For Advertisers the Platform displays in the Business League section the following information: conversion rate, earning per Clicks, approval rate by number, time to payment, the number of Clicks and Sales generated in the Competition, as well as the number of Affiliates sending traffic (displayed as team size) and the number of Affiliates generating Sales (displayed as team performance).

5.6.2. For Affiliates the Platform displays in the Business League section the following information: the conversion rate, the average order value, the number of Advertisers for which the Affiliate sends traffic (displayed as portfolio size) and the number of Advertisers for which the Affiliate generates Sales (displayed as portfolio performers).

5.6.3. For both Affiliates and Advertisers, the Platform automatically computes a Performance Indicator (rating) that is displayed in the Business League section. Performance Indicator is a numerical rating system for both Advertisers and Affiliates on a scale from 1 to 5. The rating is based on multiple Platform indicators and is to be used to benchmark the performance of each Advertiser or Affiliate against their respective industry or peers.

5.7. 2Performant always has the right to use such data (such as those mentioned in paragraphs 5.6. “Statistics available in the User Account” and 5.5. “Business League above), either fully or partially, in anonymized and/or aggregated form, for marketing or statistical purposes.

5.8. For the avoidance of any doubt, only the Tracking carried out by 2Performant is relevant for the identification of completed Actions and the calculation of the Commissions owed, accumulated.

5.9. 2Performant uses only “Last Click Attribution” model – meaning that each Cookie placed by a click of a Client on an Advertising Tool overwrites any potential previous Cookies placed through other Traffic Sources – so the last Affiliate who redirected the Client before an Action (during applicable Cookie Life) is entitled to earn the corresponding Affiliate Commission.

5.10. In order for an Affiliate to be entitled to use an Advertising Tool he has to participate in the relevant Affiliate Program. The Advertising Tools placed by Affiliates that are not active (any more) in the Affiliate Program – either following (temporary) suspension of their Accounts, Advertisers refusal to accept Affiliates participation in their Programs, termination of these ToS, etc – do not redirect clicks to the Advertisers Websites and do not add Cookies. Should this be the case, irrespective if Clients complete any Actions for the Advertisers the Platform does not register them for the purpose of Commissions and neither 2Performant nor the Advertisers have any obligations to pay any Commissions.

5.11. Cookies are vastly used by online services to improve and customize Clients browsing experience and deliver better advertising. If however a Client disables cookies in a browser, it is outside the Tracking area of 2Performant’s Platform and the Actions cannot be Tracked and recorded in the Platform, 2Performant being released from any liability in relation thereto, by both Advertisers and Affiliates.

Subject to the terms and conditions herein, 2Performant shall use reasonable efforts to ensure maintenance and operability of the Platform at all time.

6. COMMISSIONS

When a Client performs an Action on the Advertiser’s Website, a notification will be issued electronically by the Platform and send to the Affiliate who generated such Action and to the respective Advertiser; they will be also informed by e-mail regarding the value of the generated Commission.

The procedure set forth below regarding Commissions’ approval, modification or rejection shall accordingly apply.

Subject to fulfilment of the following cumulative conditions, 2Performant and the Affiliate are entitled to be remunerated by Advertiser, as per these ToS:

an Action has been completed by a Client on the Advertiser Website;
Advertiser received full price for the respective Sale.
there are no errors identified by the Advertiser in relation to the relevant Action and no Products (involved in the relevant Sale) have been returned to Advertiser and there are no doubled item and no refund made to the Client;
Affiliate fully complied with the relevant Affiliate Programs terms (including interdiction to use fraudulent methods or Artificial Traffic).

In the case of completed Actions whose value was later modified (for whatever reason, e.g. insufficient Product stock, Products return, etc) a proportional corresponding amendment of corresponding Affiliate Commission will be done.

Any Affiliate Commission may fall under the following categories:

Pending: is the first status that a generated Commission has. When an Affiliate Commission has the ‘Pending’ status it means that an Action has been completed as per these ToS and the cumulative fulfilment of conditions set forth above is checked by the Advertiser;
Rejected: it means that the Commission is not eligible for payment it is not owed and it will not be paid by Advertiser. A Commission may be rejected if any of the conditions above is not met;
Approved⁵: it means that, as a result of all cumulative conditions above under this Section 6 being met, or the Approval Time elapsed without the Commission having been rejected by Advertiser; in case the Approval Time is not respected by Advertiser, Commissions are automatically Approved by the Platform and shall be deducted and paid out of the Advertiser’s Deposit;
Payable: it means that the Commission is eligible for payment to the Affiliate, automatically after being approved in a pre-paid Affiliate Program or after having been paid by the Advertiser for a post-paid Affiliate Program; Commission is eligible for payment and it will be paid subject to the Affiliate request, as per these ToS;

Except if otherwise expressly provided herein, once having been Approved, a Commission cannot be diminished, Rejected or otherwise modified by the Advertiser.

Commissions are being calculated as percentage of the value of Sales generated for the Advertiser, as per these ToS. Such percentage is applied to the net amount (excluding VAT or any other taxes) and final amount (after having applied all discounts offered by the Advertiser over the list prices) of Products bought by the directed Clients. Transportation charges applied for delivery of Products purchased by Clients on Advertisers Websites are NOT generating Commissions.

Advertisers may: (i) decrease Commissions applicable to a certain Program, subject to priory notifying all Affiliates participating in such Affiliate Program; a prior notice 6 months shall be sent in this respect; or (ii) increase the Commission. In all situations, the Platform notifies by email all Affiliates who are active in the relevant Affiliate Program.

Customised conditions (for ex, preferred Commissions, either higher or lower than the standard available for the respective Affiliate Program, as well as different Cookie Life-time) may be offered to Affiliates.

Any Advertiser may grant bonuses to Affiliates, in any amount he may consider appropriate. Bonuses are automatically Approved and shall be immediately disbursed from the available balance of the Deposit to the Affiliate Commissions Payable account.

Approved⁴ Affiliate Commissions are time-barred after three (3) years from the date when each such commission was credited to the Affiliate Account. Should the 3 year term expire without 2Performant having received any payment request from the entitled Affiliate, 2Performant shall have no obligation either to pay the so accrued commissions to Affiliates, or to reimburse them to Advertisers.

7. PAYMENTS

7.1. Advertisers

The only available payment model in the Platform is prepaid⁶, on a “cost per action” (CPA) model.

Advertisers will decide upon the amount of Commissions applicable to any and each Affiliate Program they run and shall display them in the Platform. 2Performant shall transparently allocate the Affiliate Commissions and 2Performant Commissions, out of such Commissions, according to these ToS.

At the registration of his Account with the Platform, each Advertiser shall (i) select a Service Package and (ii) shall select the Traffic Sources types affiliates may use in promoting the Program and (iii) shall perform payment of the prepayment⁷.

Prepayment amounts 5 times the Monthly Subscription corresponding to the chosen Service Package, but in any case, not less than EUR 99.

A confirmation email, stating the selected Service Package, as well as the corresponding Monthly Subscription, shall be sent to the Advertiser, promptly after registration of his Account with the Platform.

Monthly Subscription corresponding to the respective Service Package (as per Appendix 1), Commissions and, as the case may be, penalties and/or any amounts due as result of Advertiser’s liability according to these ToS will be deducted by 2Performant and, as the case may be, they will be paid from Deposit.

No Affiliate Program may be initiated or activated in the Platform until the Prepayment is paid in full by the Advertiser to 2Performant.

Advertisers shall always keep Deposit balance in sufficient amount to allow deduction and payment of Monthly Subscription and Commissions, according to the terms and conditions herein.

2Performant shall start notifying the Advertiser, by sending notifications to Advertiser, whenever Prepayment balance goes below the estimated level for the Affiliate Program to run for the next 14 days, and by sending notifications to both Advertiser and the enrolled Affiliates in the Affiliate Program whenever Deposit balance goes below the estimated level for the Affiliate Program to run for the next 5 days.

If the Prepayment balance becomes €0 or lower, 2Performant will notify the Advertiser and the enrolled Affiliates and it is entitled to suspend (temporarily deactivate) the Affiliate Program from the Platform – meaning that:

no Advertising Tools will be functional
no traffic will be received in the Advertiser Website
the Commissions will be generated⁶ if the Actions are completed during the Affiliate Program’s Cookie Life and, if the case may be, an Affiliate Program’s Cookie Life has not yet passed since the Advertiser announced the closure of the Affiliate Program with a prior notice

2Performant will re-activate the Affiliate Program only after the Prepayment was made. Advertisers may pay the Prepayment account with the Platform either manually or by setting up automatic payment (in such latter case, the amounts crediting the Prepayment as well as Prepayment threshold have to be also established by Advertiser).

Advertisers may choose to upgrade / downgrade their Service Packages to any service package available at that time in the Platform, as per Appendix 1 www.2performant.com/pricing. Change of Service Package will be automatically done, in no more than 24 hours from the Advertiser’s request, however, subject to payment of all amounts due by the Advertiser as per these ToS.

A confirmation email indicating the new Service Package, as well as the corresponding Monthly Subscription shall be sent by 2Performant to the Advertiser, before the new Service Package comes into effect.

Monthly Subscription for the ongoing month shall be calculated pro rata as follows: (i) the Monthly Subscription corresponding to the previous Service Package shall be paid pro rata with the number of days from the relevant month, until the Service Package is upgraded/downgraded; and (ii) the Monthly Subscription corresponding to the new Service Package shall be paid pro rata with the number of days remained out of the relevant month, following the change of the service package.

In case the Service Package is changed, Advertiser must ensure he fits in the new applicable limits regarding Affiliates, clicks, banners, etc, available under the new package. Once an Action is completed by a Client, the corresponding owed Commission shall be automatically made ‘unavailable’ and accordingly deducted from the balance of the Advertiser’s Deposit. If Commission is:

Approved (as per these ToS), the Affiliate Commission immediately becomes Payable (except in case of post paid contracts);
Rejected by Advertiser within the Approval Time, the Advertiser’s Prepayment account shall be reimbursed with the corresponding Commission.

7.2. Invoicing

Once the Advertiser Prepayment as well as whenever he performs any payments to 2Performant, based on these ToS, 2Performant shall issue corresponding invoice.

Invoices will be sent to Advertiser in electronic format, by email, to his address indicated in the Advertiser Account. Invoices will be available for download in the Platform “Billing Section”.

If the Advertiser is registered as VAT taxable person in a state member of European Community, it is registered with VAT Information Exchange System (V.I.E.S.) and provides 2Performant with the accurate VAT registration number, the invoiced amounts will not bear VAT. If the Advertiser is registered in one of Europeans Union country and it is not registered in VIES, the invoices issued by 2Performant will bear the applicable VAT from the Advertisers country.

Prepayment as well as any payments due by Advertisers to 2Performant are deemed as duly performed when fully cashed in by 2Performant.

On the termination of these ToS with a Advertiser, 2Performant will return all amounts available in the Advertiser’s Account, after having processed all Commissions owed according to these ToS and provided that there are no penalties, liabilities or claims against the Advertiser.

7.3. Affiliates

7.3.1. The Approved Affiliate Commission shall be disbursed to the entitled Affiliate within 7 days from receiving valid payment request, if the following cumulative conditions are fulfilled:

Approved Affiliate Commissions reaches minimum disbursement amount of EUR 25 or RON 100⁸ – no 2Performant bonuses included, and
the Affiliate’s payment profile in his Account is fully and accurately filled in; and
the Affiliate re-confirms its adherence to the ToS in force at that time, by checking the button Submit in the Platform, and
The Affiliate submitted a payment request in regards of affiliate commissions, And
Applicable only to affiliated legal entities the affiliate uploaded into the platform the fiscal invoice for the requested commissions (“affiliate’s Invoice”)

Notwithstanding anything to the contrary, if the minimum disbursement amount has not been attained, it will remain in the Approved Affiliate Commission Account until the minimum disbursement amount is reached and the affiliate submits a payment request. No

amount will be owed by 2Performant and will not be requested by the affiliate that have not been yet disbursed to Affiliate.

7.3.2. Having once received a valid payment request from an Affiliate, 2Performant will issue and transmit a fiscal invoice in amount of 2 Euro plus applicable VAT, as provided by legislation; the amount represents operational costs related to withdraw request (“2Performant Invoice”). 2Pefroment invoice will be issued in lei, for private individuals or legal entities from Romania, the amount being converted in lei (RON), at the exchange rate of Central European Bank or at the exchange rate of any National bank or at an exchange rate established by 2Performant, based on an official National Exchange rate, available to all users and published on the platform. By signing the TOS, the Affiliate acknowledges his expresses and explicit agreement to offset his obligations to pay the amounts reflected in the 2Performant Invoices, with 2Performant’s obligation to pay the Affiliate Commissions. Thus, 2Performant will pay the Affiliate the value of the Affiliate’s Commissions (for which the payment conditions are met) reduced by the value of the 2Performant Invoice, without the need for any other agreement or formality other than those provided in this ToS.

7.3.3.2Performant Invoice will be accompanied by a notification that will be issued electronically by the Platform and sent to the Affiliate who will be also informed by e-mail. Notification will include information regarding:

(i) the exact amount to be paid to the individual Affiliate, after retaining at source all due (withholding) taxes,and after the compensation with the 2Performant Invoice value, and respectively,
(ii) the exact amount that needs to be paid to the affiliate company after settling the 2performant invoice, through compensation.

Same notification procedure applies when the requested payment is effectively performed.

By way of example:

(i) In the case of Affiliates who are foreign individual persons, who do not provide 2Performant with a valid tax residency certificate, 2Performant will deduct from the amount of Affiliate Commissions owed, the tax on non-residents, in the amount of 16% (as its value could be modified by applicable legislation).
(ii) Legal entity affiliates that do not reside in Romania remain fully and exclusively liable for any and all applicable fees and/or taxes in accordance with applicable law, with respect to income received or accumulated under these ToS. The deductions will be made by 2Performant based on the Conventions for the avoidance of double taxation or the Fiscal Code, as the case may be; .
(iii) In the case of Romanian Affiliates, additional requirements may apply, in accordance with applicable legislation. In regards, the affiliates – Romanian legal entities, the Commissions due are paid in full, without any deduction in terms of taxes, in exchange for the invoices issued, in advance, by the Affiliate (VAT-bearing or not, depending on the applicable local legislation) and loaded into Platform.

For clarification, the information mentioned in paragraphs (i)-(iii) above, regarding the withholding tax, are indicative, being subject to the legal provisions applicable at the time of reference, the latter prevailing.

7.3.4. The amount due to the Affiliate, reduced by the fees and charges related to the transfer (e.g. fees and bank charges in connection with the bank transfer and the method of payment and/or payment services) will be paid to his bank account specified in the payment profile

7.3.5. 2Performant, in its sole discretion, may perform marketing campaigns, offer bonuses or vouchers for both Affiliates and Advertisers. Any and all payments under these ToS will be referred to in €, with a detailed view in RON, for Romanian Affiliate Programs. Any other currencies used in relation to Actions or other operations (including corresponding Commissions) will be converted in €, by using an exchange rate-European Central Bank, any National Bank exchange rate or a exchange rate established by 2Performant based on official national exchange rates available for all Users and published by the Platform.

2Performant may freely choose to use any money transfer service to facilitate payments between participants to the Platform.

8. DUTIES/ WARRANTIES/ INDEMNIFICATIONS

8.1. Any and all Users undertake, represent and warrant to each other and to 2Performant that:

information provided to 2Performant and to each other (including but not limited to the one concerning identity, personal data and websites) is, and shall continuously be during the entire term of its collaboration with 2Performant, accurate, complete and reflecting reality, in all respects; and
they shall keep confidential all company or business information and knowledge of the other parties to these ToS that is made accessible in connection with these ToS and that has been indicated as confidential or that are recognizable as business or company secrets in other circumstances, even after the termination of the ToS. In case of doubt, all information must be considered confidential; and
they shall comply with and shall observe in all respects any and all applicable laws and regulations (including those concerning advertising operation, unsolicited advertising “SPAM“, as required under Romanian Law 365 (r1)/2002 regarding electronic commerce, transposing Directive of the European Parliament and of the Council 2000/31/CE); in particular, in accordance with the applicable laws, the consent of any recipient shall be obtained by the Affiliate prior to sending any emails containing or referring to Promotional Tools; subject to 2Performant prior request, the Affiliate shall submit to 2Performant evidence in writing of such recipients’ consent. Affiliates are fully responsible for all actions or lack thereof which result or are related in any way from breaking any law (including but not limited to “SPAM”) or cause any prejudice; and
they duly hold (and shall continuously be holding during their entire collaboration with 2Performant) all ownership and, as the case may be, intellectual property rights (including but not limited to copyright, licenses, rights of use etc.) of their websites, Traffic Sources as well as for any and all information, texts, images, sounds, products, and other elements used during their collaboration with 2Performant, that are or may be protected by copyright and/or other intellectual property rights and no rights of any third parties (e.g. copyrights, trademarks) are violated; and
they shall not defame or otherwise slander or libel the other Users or 2Performant in any way and shall refrain from any acts and/or facts that may contradicts, conflicts, damage or, in any way, negatively impact the Platform, its security, operation or functionalities and/or 2Performant’s rights and/or interests.

8.2. Any and all Affiliates undertake, represent and warrants to 2Performant and to Advertisers that:

they shall not generate, allow, determine or in any way contribute to generation of Artificial Traffic in relation to their activity in the Platform and/or collaboration with 2Performant. For the purpose of these ToS Artificial Traffic includes: (i) procuring any Sales or Commissions otherwise that in strict compliance with all the applicable legislation and these ToS; (ii) abusively using any Advertising Tools, or other features available in the Platform, or using any of them otherwise than in strict compliance with these ToS (e.g. cookie injection, pretending or faking any Sales, for example, by entering fake third party’s data or without authorisation, using Advertising Tools that enables tracking although it is not displayed,pop-ups, pop-unders etc); and
they shall notify all visitors of its websites where Traffic Sources, Promotional Tools or Advertising Space are incorporated or placed, that they are being Tracked through cookies and shall comply and observe any and all applicable laws and regulations in relation thereto (including Directives of the European Parliament and of the Council 2009/136/CE, 2002/22/CE and 2002/58/CE, as transposed in Romanian legislation by Government Emergency Ordinance 13/2012 and Law 506/2004, as further amended).
they shall not bid in Google AdWords or any other search advertising platfom on keywords containing the Advertisers’ brands (or variations) or the Advertisers’ domain names (or variations).

8.3. Any and all Advertisers undertake, represent and warrants to 2Performant and to Affiliates that:

they hold (and shall continuously be holding, during their entire collaboration with 2Performant) all authorisations, approvals and permits required by law to conduct their business (including ecommerce run through their Websites registered with the Platform), they hold (and shall continuously be holding, during their entire collaboration with 2Performant) full title to provide and sell their Products, and neither Affiliates nor 2Performant may be held liable in relation thereto; acknowledge and expressly release 2Performant and the Affiliates from any liability in connection with or in relation to any Products; and
they are fully liable for the Advertising Tools available in the Platform. 2Performant cannot be held liable in relation thereto and, in particular, 2Performant is not obliged and cannot be held responsible for reviewing, verifying, guaranteeing or assuming any responsibility for the correctness, accuracy, completeness, compliance with the applicable legislation or fitness to the Affiliate’s business of the Advertising Tools provided by the Advertisers. Shall keep the Advertising Tools updated during its entire collaboration with 2Performant; and
they acknowledge and agree that 2Performant will collect and remit charges and taxes for any completed Sale, where it is legally required to do so. Where 2Performant does not collect and remit such charges and taxes (should it be thus required by law), the Advertiser may have the legal obligation to pay such taxes and charges and if such an obligation arises the Advertiser will be solely responsible for the timely payment of such tax and charges and any interest or penalties; and
they shall keep the Tracking Code, Cookie Generation Code and Attribution Code duly installed during their entire collaboration with 2Performant; and
they shall provide grounded and detailed reasons to 2Performant, when they (always in strict compliance with these ToS) Reject Commissions; and
they shall not promote their own Websites through their Affiliate links with the purpose of overwriting Clients cookies; and
they shall increase the Approval Time only after having notified their Affiliates 6 months in advance; and
for the entire term of this agreement and for a further period of one year after termination of its collaboration with 2Performant, the Advertiser shall not – either directly or indirectly – enter into any contractual relationship with any of the Affiliates that have participated in the Affiliate Programs ran within the Platform. In the event of violation of the aforementioned obligation, the Advertiser shall pay a minimum contractual penalty to 2Performant for each violation equal to €1,000, without prejudice to any other remedies available to 2Performant.

9. PLATFORM RIGHT OF USE

Subject to the terms and conditions of these ToS, 2Performant grants the Users, during their collaboration with 2Performant based on these ToS, a nonexclusive, nontransferable, non-sub licensable and revocable right and license, to use the applications and data, made available through the Platform by 2Performant. For the avoidance of any doubts, no further rights are granted to the User, who is particularly not authorized to:

forward or make said applications or data, partially or in their entirety, available to third parties nor to facilitate their access thereto,
modify or otherwise alter said applications or data partially or in their entirety,
use said applications or data to create a database of their own and/or an information service.

For the avoidance of any doubt, 2Performant shall be and remain the sole owner of all right, title and interest in and to the Platform (including, without limitation, all intellectual rights therein).

By its duly registration with the Platform and acceptance of these ToS, and for the duration thereof, the Advertiser grants 2Performant the non-exclusive, transferable, irrevocable and worldwide right to use and transfer (to the Affiliates) the Advertising Tools made available by the Advertiser, in particular to allow Affiliates to display them on their Traffic Sources.

In case of any discrepancies between the provisions of this ToS (including those relating to the accepted Traffic Sources types, as mentioned in the Advertiser’s account, from the Platform, in the “YES” and “MAYBE” categories) and the provisions or rules applicable to the Affiliate Programs, the provisions of the ToS shall prevail.

10. DATA PROTECTION

As owner and operator of the Platform, 2Performant is committed to compliance with all relevant EU and EU Member State laws in respect of personal data, and the protection of the “rights and freedoms” of individuals whose information 2Performant collects and processes in accordance with the General Data Protection Regulation (UE) 2016/679 (“GDPR”). GDPR strengthens the protection of the individual’s right to personal data protection, reflecting the nature of data protection as a fundamental right for the European Union and it will come into effect on 25 of May 2018. All processing of Your personal data shall be in accordance with the data protection principles set out in Article 5 of the GDPR and both the Platform and 2Performant internal policies are designed to ensure compliance with such principles.

Please read this Privacy Policy carefully. Please check it, from time to time, as it may suffer amendments, revisions or restatements. If You do not agree with it, please stop using the Platform and the Services and stop providing any personal data to us.

You may find our Privacy Policy at https://2performant.com/privacy-policy/

11. CONFIDENTIALITY

Users must maintain – throughout the entire duration of ToS as well as 2 years after its termination – the confidentiality of all information and business knowledge of the other parties to these ToS, to which they have access based on or in connection with the ToS and which have been indicated as confidential, or which can reasonably be considered confidential or trade secret information. In case of doubt, all information must be considered confidential.
Users agree and explicitly confirm that 2Performant may compile statistics or summaries regarding the use of the service available on the Platform and, for this purpose, may use any general information about Users, for marketing and advertising purposes (e.g to improve the service), to the extent that such information does not include confidential information or the know-how of Users. Users agree and explicitly confirm that information such as the number of Clicks and/or Actions performed, earnings per Click (EPC), the number of Affiliates sending Traffic, and the number of Affiliates generating Sales for each Advertiser is not confidential information or know-how of Advertisers or Affiliates and, therefore, it may be displayed on the Platform and it is not subject to any confidentiality restrictions provided in this paragraph or otherwise.

12. TERM AND TERMINATION

These ToS shall commence, in respect to a User, on the relevant Execution Date and will remain in effect until terminated pursuant to this Section.

The initial duration of these ToS is twelve months. These ToS will be automatically extended by subsequent twelve month-periods (“ToS Duration“), unless either party expressly notifies the other, in writing, at least 30 days prior to ToS’ Duration expiration, about its intention to terminate it. Notification herein shall apply unless the agreement expressly provides otherwise.

Notwithstanding anything to the contrary, 2Performant, in its sole discretion, may suspend (including in relation to an Affiliate Program) or unilaterally terminate Your Account (and, consequently, unilaterally terminate these ToS), if 2Performant suspects or has reasonable reason to believe and/or if a third party (including another User) otherwise claims and brings evidence in this respect that You have violated applicable law or breached any term of these ToS (including any conditions provided by other Users, that have been automatically agreed upon, when applying for participation in Advertisers Programs). For the avoidance of any doubt, You are rightfully in delay starting with the date of Your default, no notice of default being required in this respect. Except if otherwise expressly provided in these ToS, 2Performant shall inform the User by serving unilateral suspension/termination notice, of its Account’s suspension or these ToS’ termination. Account suspension and, as the case may be, ToS termination become effective (de jure) without any Courts intervention and without any additional procedures.

Upon termination of these ToS, for any reasons, User’s Account and access to the Platform will be immediately terminated and You shall cease using, and either return to 2Performant, or destroy and remove from all computers, hard drives, networks, and other storage media, all copies of the Confidential Information in Your possession. 2Performant will calculate pending claims against the User (as per Section 13 below) and, if applicable, it will return any remaining balance left from the Deposit, in case of Advertisers, respectively, from the accrued unpaid Approved Affiliate Commissions, in case of Affiliates.Once participation in the Platform has been terminated, the User’s PERSONAL data stored at registration will be deleted completely upon expiry of 2Performant statutory obligation to keep records in safe custody.

13. LIABILITY

13.1. 2Performant liability. Limitation of liability

2Performant does not confirm, approve, or certify any information fact or opinion provided on or through the Platform, nor does it endorse, is responsible or guarantee the accuracy, completeness, efficacy, merchantability, fitness for a particular purpose, non-infringement or correct sequencing of such information. All content provided on or through the Platform is provided “AS IS”. Use of such information by Users is voluntary, and reliance on it should only be undertaken after an independent review of its accuracy, completeness, efficacy, and timeliness by each such Users.

In no event shall 2Performant or any of its successors or assigns, be liable for any (a) use of or inability to use the Platform or 2Performant services, (b) personal injury, property damage, or losses of any kind, resulting from the User’s access to and/or use of the Platform or 2Performant’s services, (c) unauthorised access to or use of any and all personal information and/or financial information stored in the Platform, (d) interruption or cessation of transmission to or from the Platform, Platform’s (or services) suspension, discontinuity, inoperability or inaccessibility (e) bugs, viruses, trojan horses, or the like, which may be transmitted to or through the Platform or 2Performant’s services, and none of 2Performant, its successors or assigns, bear any liability for any indirect, incidental, special, or consequential damages whatsoever arising out of, or in connection with these ToS, whether or not 2Performant has been advised of the possibility of any such damages.

Notwithstanding anything to the contrary herein, the maximum aggregate liability of 2Performant for any and all costs, losses and/or damages (“Losses”) under or in relation to these ToS, whether in contract, in tort or otherwise, shall not exceed: (i) in case of liability against Advertisers, the sum between the Monthly Subscription paid by the Advertiser to 2Performant and 2Performant Commissions paid by Advertiser to 2Performant, for the month immediately preceding the date upon which such Losses accrue, and (ii) in case of liability against Affiliates, the total amounts due and paid by 2Performant to the entitled Affiliate under these ToS, for the month immediately preceding the date upon which the Losses accure. Any claim arising out of or relating to these ToS must be brought within 30 days from Loss’ discovery but no later than 3 months from their occurrence. Should any jurisdictions do not allow the exclusion or limitation of certain categories of damages, User expressly agree that, in such cases, the liability of 2Performant shall be limited to the fullest extent permitted by such jurisdiction.

13.2. User Liability

Compliance with provisions of these ToS is essential for the Platform operation.

You will indemnify and hold 2Performant harmless against any and all claims, damages, losses of profit or business opportunities, liabilities, actions, judgements, costs and expenses it may incur as a result of or in connection with: (i) any act or omission by You in connection with Your use of 2Performant services available in the Platform; (ii) Your use of 2Performant services other than as expressly allowed by these ToS; (iii) Your breach of these ToS (including but not limited to Your representations and warranties herein).

Such costs include, in particular, the compensation of damages of third parties, reimbursement of further expenses, all reasonable attorneys’ fees and, in general, all costs incurred as a result of any action, suit, proceeding or claim brought against 2Performant.

14. GOVERNING LAW

Romanian Law will govern these ToS and any action, suit, proceeding, or claim arising out of or related to these ToS shall be brought exclusively in courts of law located in Bucharest Romania.

15. SEVERABILITY

Should any provision hereof be or become, in whole or in part, illegal or in conflict with any law, this shall not affect the validity of the remaining clauses hereof and this ToS.

16. MISCELLANEOUS

These ToS are provided in both Romanian and English language. The waiver or failure by 2Performant to exercise any right provided for herein will not be deemed a waiver of any further right hereunder. The rights and remedies of 2Performant set forth in these ToS are cumulative and are in addition to any rights or remedies 2Performant may otherwise have at law.

For the avoidance of any doubt, by using the Platform You, expressly: (i) agree with these ToS and their further amendments (as they will be published in the Platform) and (ii) agree that all agreements, notices, disclosures, and other communications that We provide to You electronically satisfy any and all legal requirement including that such communications be in writing.

Users confirm that all limitations, obligations, guarantees, and liabilities applicable to them under this Agreement (including but not limited to those stipulated in clauses 8, 11, 12, and 13) correspond to, reflect, and represent their genuine intent and shall not be deemed or considered as “standard clauses” or “unusual clauses” within the meaning of Article 1202 and/or Article 1203 of the Romanian Civil Code.

NOTES

Note 1. In the case of Advertisers who already have an active account on the Platform (up to) (including) 5.10.2023, they will have the opportunity to select the types of preferred Traffic Sources until 6.11.2023 at 10PM at the latest, Romanian time. In the event that Advertisers do not go through this process, all types of Traffic Sources listed in the Platform are considered accepted by the Advertiser for its Promotion, will be checked “YES” and will represent the Advertiser’s preferences in relation to the types of Traffic Sources accepted in its Affiliate Programs.

Note 2. In the case of Advertisers who already have an active account on the Platform (up to) (including) 5.10.2023, they will have the opportunity to select the types of preferred Traffic Sources until 6.11.2023 at 10PM at the latest, Romanian time. In the event that the Advertisers do not go through this process, the types of Traffic Sources listed in the Platform are considered accepted by the Advertiser for its Promotion and, immediately after the deadline (6.11.2023, 10PM) will be checked “YES” and will represent the Advertiser’s preferences regarding the types of Traffic Sources accepted in its Affiliate Programs.

Note 3. For information and details regarding post paid contracts, please contact Us on sales@2performant.com.

Note 4. For post paid payment model, the penalties are calculated based on the specific terms and conditions negotiated by Parties.

Note 5. In case of post paid contracts, no Commissions become eligible for payment and due to the Affiliates unless they are in Payable stage. This is an intermediary stage when Commissions’ full amount has been cashed in by 2Performant and may be paid forward to the entitled Affiliate.

Note 6. For post paid payment model, please contact Us on sales@2performant.com.

Note 7. The commissions registered in the case in which the Affiliate Program is suspended (temporarily deactivate) from the Platform because the Deposit balance is €0 or lower will be paid to the Affiliates only after the Advertisers pay these commissions to 2Performant.

Note 8. When evaluating the minimum disbursement amount we take into account the withdrawal currency – EUR or RON.