The 2P Management Team.
CEO and significant shareholder
Dorin Boerescu is a representative of the first generation of entrepreneurs and digital marketing specialists from Romania, with 21 years of experience in the digital and technology fields.
A serial entrepreneur, he has founded and led several advertising companies, and since 2009 he is the CEO and principal shareholder of 2Performant, a company which he has helped grow 200-fold over the last 11 years.
Dorin Boerescu is a member of the board of trustees of iHunt Technology, a BSE listed company since 2019. He acted as business mentor of the Entrepreneurship Academy, an internationally accredited management and entrepreneurial program, and has been nominated for Entrepreneur of the Year 2018 by Ernst & Young.
Country Manager România and Bulgaria
Raluca has extensive experience in business management and marketing for tec hand 11 years in entrepreneurship. She has founded and was a partner in companies in the marketing and tech sectors, in which she most often had the role of business manager.
In addition, Raluca has coordinated large, cross-country teams and projects, gaining expertise in the Central and Eastern European markets.
Raluca Negrea has been working with 2Performant since 2015 and has contributed to the most important moves in the 2Performant business such as the migration to the 2Performant.com platform and the listing on the AeRO market of BVB.
She has a degree in communication sciences and an MBA from the Maastricht School of Management.
Constantin Stanciu has 14 years of experience in business development and entrepreneurship, during which he has contributed to the growth of several companies in the tech, marketing and events industries.
He has been part of the 2Performant team for over two years, initially as Business Development Manager for the Influencer Marketing Division and later as Business Development Director for both products of the company: affiliate marketing and influencer marketing. In this role, Constantin Stanciu has coordinated the Customer Service & Sales department of the company, which includes the teams that provide support and advice to users and that generate the sales among the platform`s customers.
Bogdan Aron has a solid body of experience in digital, technology, and entrepreneurship, in entrepreneurial companies in which he was, more often than not, a partner.
He has been a part of the 2Performant team since 2012, in various roles, and he has contributed decisively to the development of the business. Today, Bogdan Aron is the 2Performant Chief Financial Officer and he is managing the listing of the company on the Bucharest Stock Exchange.
Bogdan Aron is featured in the Business Magazin „100 Young Top Managers 2020” catalogue. Also, he is one of the youngest MBA graduates in Romania, with an MBA from the Maastricht School of Management, Romania.
Irina Dumitrașcu has a master’s degree in Computer Programming from „Politehnica” University in Bucharest, where she had also graduated from.
Irina Dumitrașcu joined 2Performant in 2015, where she manages the R&D Department, which has developed and continues to improve the 2Performant technological platform.
The 2P Board of Directors.
Chairman of the Board
Dorin Boerescu is a representative of the first generation of digital marketing entrepreneurs and specialists from Romania, with 21 years of experience in digital and technology. A serial entrepreneur, he has founded and led several advertising companies, and since 2009 he is the CEO and significant shareholder of 2Performant, which has grown 200-fold over the last 11 years. Dorin Boerescu is a member of the BoD of iHunt Technology, a BSE listed company since 2019.
Anda Patzelt is a lawyer with 20 years of experience, currently Partner at the Anda Patzelt Law Office. Throughout her career, she has provided legal assistance in areas related to corporate and commercial issues, merger and acquisition projects, Internet law, intellectual property among others. Anda has a University degree in Law and a specialization in comparative law from the International Faculty of Comparative Law, Strasbourg.
Independent and non-executive Director
Iulian Cîrciumaru is Managing Partner V7 Capital, Chairman of the Board Holde Agri Invest and member in the Advisory Boards of GapMinder and Ideo Ideis. He worked in management consulting for Kearney and PwC and founded 7card, company acquired by Sodexo. He has been an investor on the capital market for over 15 years, but also in various local start-ups. Iulian has studied economy and business administration at ASE Bucharest, Copenhagen Business School, IMD Lausanne.
The 2P Advisory Board.
Sergiu Neguț is one of Romania’s most appreciated investors and a co-founder of Fintech OS, a company which has been designated as the fintech start-up of the year at the 2020 Europas Awards.
Sergiu Neguț is a business growth consultant, with a rich experience in developing numerous businesses from diverse positions, such as board member, investor, and manager. Also, he is an Associate Dean of the Maastricht School of Management, România.
He has contributed significantly to the growth of 2Performant, by leading the main financing rounds of the company across 2014 and 2015.
Vladimir Oane is a representative of the new generation of tech entrepreneurs. He has an impressive body of experience in the development of innovative products and companies that are enjoying global success.
One of these is uberVU, a social analytics platform founded and lead by Vladimir Oane, which has been subsequently acquired by HootSuite. More recently, he co-founded Deepstash, a global app for personal and professional development. Also, he contributes to the success of many tech companies from his position as a consultant, or as a board member.
Matei Pavel is an entrepreneur and a tech investor. He started his relationship with 2Performant as early as 2011, at which time he was one of the top platform affiliates.
In the past 10 years, Matei Pavel has launched several successful online and tech businesses and is a co-founder of T-Me Studios, one of the global leaders in mobile app publishing, with over 1 billion downloads. He also invests in business from diverse industries to whose accelerated growth he contributes.