Attribution Codes installation guide

The attribution codes are necessary to record the conversions coming from the traffic sent by the affiliates and represent an essential point in the operation of the affiliate program.

The attribution codes that must be implemented and maintained by an advertiser are of 2 types:

  • Big Bear attribution / full 1st party tracking
  • iframe tracking / 1st party – 3rd party tracking

Links with specific details

In order to see the personalized documentation, click on the 2 links below that will lead to your advertiser account:

IMPORTANT!

  • Iframe tracking and Big Bear attribution work together to offer the best attribution coverage possible so they both need to work in accordance with they’re specific documentation.
  • As affiliates are paid only for the sales they generate, make sure this attribution codes work as long as the affiliate program is active in 2Performant.

Big Bear attribution

The attribution codes required for the Big Bear involve 2 different scripts:

  • script that must be installed in the footer of all pages
  • script to be installed on the thank you page / order confirmation page for fast and normal orders, for orders placed with or without an account and for all payment and shipping methods

In the case of Big Bear attribution, the script details are only available if you log in to your advertiser account and go to the Big Bear section: https://network.2performant.com/advertiser/attribution/big_bear_attribution

From there, you can download personalized PDF documentation for installing Big Bear attribution on your site.

iframe tracking

Iframe tracking code must be placed on the thank you page / order confirmation page for fast and normal orders, for orders placed with or without an account and for all payment and shipping methods.

For script details you will need to log in to your account and go to the iframe section: https://network.2performant.com/advertiser/attribution/iframe_tracking

Choose the e-commerce platform you are using:
If you have a custom website or platform, click the button below.

Otherwise, choose one of the platforms below:
avanticart 2Performant
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