Types of affiliates and how to work with them.

There are numerous types of affiliates, this is why we recommend you to rate your  affiliates in order to see the results and performance of each and every one of them. This rating is needed, because it helps you come up with specific actions for each affiliate. For example, if most affiliates are promoting your site through Facebook, you need to provide them banners and visuals specific for this type of marketing channel. The most common types of affiliates that a program can have are:

  • affiliates specialised in PPC marketing (Google AdWords and Facebook Ads);
  • affiliates who manage blogs or content based sites;
  • affiliate who manage niche Facebook groups or shopping communities;
  • publishers;
  • affiliate who use email marketing as a promoting method;
  • affiliates who own special projects grouped on specific categories, site aggregators, price comparison sites, cashback, etc.

You can always check the Affiliate Ranking tab in your account to see the best performing affiliates in the network or in your category. Also, for those who filled out their profile, you can see their traffic sources. You can also filter them out by your own category.


affiliate ranking advertisers


In order to have an idea on how to work with these types of affiliates, we come to your aid with a few tips & tricks on what you should provide to each of them, so that the relationship between you and your affiliates to be as productive as possible. One of the most effective methods of affiliation is promoting sites/products/services through blogs or content based websites. Thus, the tools that these type of affiliates will need are banners and quicklinks.

  • Make the banners as clear and concise as possible, with a powerful visual impact and Call to Action messages.
  • In order to get acquainted with your products, you can send samples to affiliates who are generating traffic and good results, for review on their blogs. In this way, by having a direct contact with the products, they will be more motivated and inspired to promote your site, knowing exactly what and how to write.
  • Moreover, don’t forget to keep them up to date with all the news and information about your online store, but also about the products you offer. You can do this by sending weekly/monthly/seasonal newsletters directly from the platform using our internal messaging system.

Publishers are big media institutions or large online players operating in many fields, such as Fashion, IT&C, Travel, Beauty, etc.

  • Banners are important tools for this type of affiliates. Therefore, you should use personalised banners that are focused more on your product categories, and less on your brand awareness.
  • Product Feeds are also useful for publishers. Once you provided it, you should make sure the feed is up-to-date and has all the correct data, so that when affiliates take it, there will be no problems in generating it.

For affiliates specialised in PPC marketing (Google AdWords and Facebook Ads), you will need to create clear and accurate terms of collaboration. 2Performant has only one restriction regarding AdWords campaigns, namely: it is forbidden to run keywords campaigns that include advertiser’s brands or the name of their sites. However, you can add additional restrictions depending on your desired marketing strategy. For example, do you allow promotion with Facebook Ads? (Yes/No), Is B2B collaboration allowed? (Yes/No), Do you allow affiliates to edit promotional tools? (Yes/No), What are the conditions for rejecting a commission? Do you allow affiliates to organize contests in your name? (Yes/No), etc.

For affiliates who run special niched  projects, site aggregators, price comparison sites, cashback sites you must make sure to provide them at least one product feed. If you want to create more than one product feeds, you can make a general one with all the products on your site and a few smaller feeds focused on product categories that are available in your site (e.g. women’s clothing, men’s shoes, sunglasses, accessories, etc.). In this way, affiliates will place your product feeds directly on their sites and run promotional campaigns without checking the information on your site.

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