Set up your affiliate program Cookie Life.
The affiliate program cookie life is the period of time when all actions made by a user, that was directed by an affiliate on the advertiser’s site, are commissioned by that particular affiliate.
That being said, cookie life is another important aspect you need to consider when launching an affiliate program. Setting it should take into consideration the type of the product you offer. For example, a customer who wants to buy a flight ticket for his/her next holiday trip, will not buy one immediately once he/she lands on a site. He or she will make some research and will return to complete the order after a period of time.
In this case, the affiliate program cookie life should be set up in such way that will cover the period of time from the first visit on site until finalizing an order. Cookie life is a parameter that is attached to the user’s browser and is (re)activated with each click a user makes on a promoting tool displayed by affiliates.
The most common values are 30 days, 60 days and 90 days. However, there may be instances where some advertisers opt for even longer periods of time, like 130 days.
Keep in mind: If the cookie life is raised, the change applies immediately after approval. If the cookie life is lowered, this change is applied 30 days after all affiliates enrolled in the program have been notified and the change has been approved.