What is an affiliate marketing program?
An affiliate marketing program is a program in which the advertiser provides the affiliates with a series of promotional tools and establishes a commission for each action he wants to be performed. The affiliates place a HTML code for these ads on their sites, in e-mail campaigns or in search listings. When a visitor uses these links to perform an action on the advertiser’s website, the transaction is tracked online. When purchasing a product or service, the customer pays directly to the advertiser and the affiliate obtains a commission for that transaction.
In an affiliate marketing program, the advertiser pays for the actions that the user makes on his website instead of paying in advance for the advertising space. This entire process is possible through the 2Performant platform, which provides the technological solution and the support needed for performance.