What is an advertiser?
An advertiser, known as advertiser and as well as merchant, operates one or more presentation websites or electronic stores.
The advertiser runs an affiliation program through which he provides the affiliates a series of tools to promote his products or services. He also establishes a commission or payment formula for each action he wants performed. The affiliates publish the promotional tools, provided by advertisers or created by them, on their websites or they include them in e-mail campaigns and search listings. When a user directed to the advertiser’s website by the affiliate carries out the action set by the advertiser, the latter pays the affiliate a commission.