How does affiliate marketing work?
Affiliate marketing is a marketing model based solely on performance: you pay only for results. The system works quite simple: online stores, known in the network as advertisers, make available to affiliates (publishers, bloggers, SEM experts) a series of promotional tools, from banners to links and product feeds.
Affiliates use these tools to direct visitors to the advertisers’ website and they are rewarded in direct proportion to the value of the sales made by those visitors in a given period of time, called period of recurrence. Thereby advertisers pay only for sales.
In this process, 2Performant develops the network, makes the governing rules and follow their compliance.