International Books Day - Shopping Event - 2Performant

International Book Day, celebrated on April 23rd each year, is a UNESCO initiative aimed at promoting reading, publishing, and copyright. This day honors the power of books as bridges between cultures and generations, encouraging people around the world to discover—or rediscover—the joy of reading. It also commemorates the deaths of iconic authors like William Shakespeare and Miguel de Cervantes, making it a symbolic date in world literature.

For e-commerce businesses, especially those in publishing or selling books and educational products, International Book Day is an excellent opportunity to run targeted campaigns. By collaborating with affiliate marketers on platforms like BusinessLeague, shops can launch cost-per-sale promotions that reward results, not clicks. It’s a smart moment to drive value-driven traffic, engage niche audiences, and amplify brand visibility through the enthusiasm that surrounds this globally celebrated event.

Shop: add a promotion as part of the International Book Day Shopping Event

  1. Sign in BusinessLeague
  2. Go to the “Promotions” section & add your promotion for marketers to promote

Why add a promotion to International Book Day Shopping Event?

  • More visibility. Marketers are looking for good offers to promote.
  • Promotions encourage people to buy more.

All promotions