We take a deep breath, Black Friday begins and ends, and then we exhale. And so it goes, year after year ðŸ™‚

Business League is a competition of performance. And like in any competition, it depends on each player how they approach it. How dedicated they are. What they aim to achieve. Whether they target progress or quick wins. 

In the Business League, there are players who join with enthusiasm but fail to navigate the lower levels.

There are experienced players, passionate about e-commerce and trends, for whom affiliate marketing brings a steady income. They are rigorous, eager to learn, and confidently tackle Challenges.

And there are players who don’t just want to win; they want to dominate. Players who don’t take anything for granted, who break records and strive to rewrite everything—from marketing history to the funny memes that speak about performance: Inside me are two wolves—I ate them both because that’s what unicorns do. 🦄

All these types of players (and many more, including smaller ones) make Business League a unique and vibrant ecosystem. But during Black Friday, everything becomes even more dynamic and frenetic. This deserves to be analyzed in numbers. 


Black Friday is that moment in the Business League when everything explodes: traffic, commissions, strategies. Let’s look at the numbers.

Performance in Numbers

In 2024, marketers earned more per sale compared to 2023, even though the total volume of sales slightly decreased. The average commission increased to 4.57 euros, up from 3.77 euros last year. Additionally, EPC (earning per 100 clicks) rose by 39.2%, reaching 17.6 euros.

Peak moment33 sales/minute at 9:00 AM on Friday morning. The same hour also led in terms of sales value and commissions. The highest traffic occurred on Thursday at 9:00 PM, and the most sales were made an hour later.

Star Categories

This year, Books was the absolute leader by the number of sales: over 19,000, accounting for 20.6% of total sales, with the highest YoY growth among major categories. However, Electronics & ITC dominated in value, with over 2 million euros and a 3% YoY growth.

In Fashion, marketers generated the highest earnings: 102,000 euros in commissions, with an EPC of 21.52 euros. Other significant growths were in SportsPet Supplies, and Health & Personal Care.

Top Traffic Sources

Success was driven by several key sources:

  • Google CSS: 3.7 million euros generated, covering all categories.
  • Cashback: 1.2 million euros (+16% compared to 2023), with a massive impact in Fashion.
  • Coupon sites: Nearly 1 million euros generated (+6.4% YoY), holding strong despite Google changes.
  • Google Search Ads: A spectacular comeback, with 443,000 euros in sales generated (+30%) and an 11.5% growth in the number of sales.

The Power of Communities

Facebook groups and sales-focused pages doubled their sales value compared to 2023, contributing 116,000 euros. This trend shows that trust-based relationships and community belonging play an increasingly important role in purchasing decisions.

Memorable Purchases

Black Friday 2024 featured some spectacular purchases:

  • A gold bar (Teilor) worth 8,573 euros.
  • A heat gun (Micul MeseriaÈ™) worth 7,432 euros, generating the highest commission: 371 euros.
  • A high-performance graphics card (Evomag) worth 7,317 euros.
  • Bonus: a basket at Litera with 627 products, containing 38 titles, totaling 1,454 euros.

Outstanding Marketers

  • Top 3 by sales numbers: BigConvert, INGBazar, SHOPIA.
  • Marketer with the highest YoY growth: kREME.
  • Top performer on CSS: expandeo.
  • Best Google Ads Search performance: ivanc.emanuelICE.
  • Most promising new marketer: klikads.

What’s Next?

Black Friday 2024 once again demonstrated that affiliate marketing is not only effective but also versatile. With an average of 17.48 euros generated for every euro invested, the cost-per-sale model continues to be the safest marketing investment.
For marketers and stores, the lesson is clear: long-term strategies, constant optimization, and channel diversification are the recipe for success. Until the next Black Friday, we are left with the figures and stories of an effort worth sharing. And with the infographic below:

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