Every Friday we publish exclusive data about the main categories on the platform and how they performed in the current week (Monday-Thursday). Use it as a benchmark against your performance.

📉 Top categories by number of sales and main KPIs this week (Monday – Thursday)

CR = Conversion Rate

AOV = Average Order Value

EPC = Earnings per 100 Clicks 

👗 Fashion

• CR 2.3%
• AOV 47.8 EUR
• EPC 9.2 EUR

📚 Books Movies & Music

• CR 2.8%
• AOV 26.6 EUR
• EPC 5.6 EUR

💊 Pharma

• CR 4.5%
• AOV 28.0 EUR
• EPC 10.2 EUR 

💄 Beauty n/a (bug in data this week)

💻 Electronics IT&C

• CR 1.7%
• AOV 171.9 EUR 
• EPC 8.6 EUR

👶 Babies Kids & Toys

• CR 2.1%
• AOV 66.2 EUR
• EPC 8.2 EUR

Top 3 categories by CR [min 250 sales]

💊 Pharma 4.5%

🐶 Pet supplies 3.7%

📚 Books Movies & Music 2.8%

Top 3 categories by AOV [min 250 sales]

💻 Electronics IT&C 171.9 EUR

🛋 Home & Garden 158.8 EUR

👶 Babies Kids & Toys 66.2 EUR

Top 3 categories by EPC [min 250 sales]

🛋 Home & Garden 12.7 EUR

💊 Pharma 10.2 EUR

👗 Fashion 9.2 EUR

💡 Advertiser Spotlight 

[from top 100 advertisers by number of sales]

The advertiser that had the biggest increase in the number of sales this week (Mon-Thu) in each category (compared to the previous 4 days) PLUS Healthy Financial Status in the last month

👗 Fashion inpuff.ro

📚 Books Movies & Music anticexlibris.ro

💊 Pharma videt.ro || 🚀springfarma.com – made it to the Top 100 in less than a week after launching

💄 Beauty procosmetic.ro

💻 Electronics IT&C techstar.ro 

👶 Babies Kids & Toys ookee.ro

There are over 160 promotions on the platform, both on the Promotions page and in the messaging section. Check them out and take advantage of them! 

May the force of conversions be with you!