There are times throughout the year when shopping appetite increases — and with it, online store sales. Easter is one of those times.

For stores that have special offers in the weeks leading up to the holiday, we’ve created a space where they can promote them. So that Marketers in BusinessLeague can see them, use them, and turn them into sales:

Kinderauto.ro was among the first stores to upload their Easter promotions, and results have already started to show.

We spoke with Victor from Kinderauto, a marketing professional focused on growth, to learn how he approaches campaigns in BusinessLeague, especially holiday campaigns.

How is Business League for Kinderauto.ro?

First of all, it’s more than just a sales channel. We see it as a productive competition that pushes us to constantly grow and innovate.

What needs and objectives did you have when starting your campaigns?

We wanted an additional sales channel to help us reach a wider audience, and a way to collaborate with affiliates who understand our niche and can generate sales more efficiently.

Our goal was clear: increase visibility and maximize conversions — all in a somewhat organic, performance-based way.

How does Business League compare to other sales channels?

It’s a channel that offers flexibility and performance based on results, so for us, it’s the perfect tool. Unlike Google Ads, TikTok Ads, or Meta where you pay per click or impression, in affiliate marketing we only invest in conversions, which gives us a more predictable ROI — especially depending on the season. Plus, affiliates bring in ideas and audiences we wouldn’t otherwise reach.

Easter Campaign

The Easter campaign is based on a mix of special offers and targeted communication. We started from the insight that Easter is a time when parents, grandparents, or loved ones are more likely to give gifts to children — so we’re focusing on products that fit this moment.

Additionally, we advocate for “healthy play”, with less screen time. Our expectations are clear: increased traffic and sales through attractive offers, plus greater visibility for our brand.

Plans

In BusinessLeague, we want to optimize our program, attract more high-quality affiliates, and of course, with the warm season coming, aim for a top position. Outside of it, we’re focused on improving the customer experience on our site and developing new marketing strategies to grow the business across all channels — including BusinessLeague.

👉 List your Easter promo here: 2025 Easter Shopping Event