“Obsession is going to beat talent every time.”
Stanley Sugarman (Adam Sandler) – Hustle (2022)
I want to share with you one of my lifelong obsessions, which is also the mission of the entire 2Performant team, literally from day one:
Helping the young generation of digital entrepreneurs to learn and work in a cool, gamified environment.
This mission has come to life through BusinessLeague.com, and I’m thrilled to walk you through the top three key areas where we accelerated progress in Q1 to support this vision:
Platform:
- Important iterations on the onboarding process for Merchants (top priority for global expansion);
- Mentorship program – catalyzing guided learning & working for young digital marketers (to support organic growth);
- Tracking system upgrade, which converts into more money for the Marketers and for us.
Team:
- We announced a long-planned move – naming Cristina Angelescu (30yo) as our new COO;
- We’re building a new team – Industry managers (not an easy project, but we’re gonna make it);
- We’ve built an internal Support team, with Product Managers and dedicated developers to automate internal processes and accelerate the delivery of key items on our roadmap (and we are really happy with the results so far).
Stock exchange:
- We held the General shareholder meeting;
- We continued our partnership with Quarterly Report, a Tradeville & Ziare.com project;
- We upgraded the Investors’ page on our website – and now the impact of our consistent approach is even clearer.
Operational results may not show the growth we’ve become accustomed to, but they reflect both the dynamic of the local market and our focus over the past year on improving the key metrics:
With a total traffic of 22 million clicks (10% less than last year), 650,000 sales were generated through our platform (flat compared to 2023) valued at 31.5M euros (10% more than in 2023).
Converted into financial indicators, however:
2Performant’s operating revenues increased by 28%, while expenses only grew by 14%, leading to a positive EBITDA of 600K lei (compared to Q1 2023 when we generated an EBITDA of -1M lei), the highest value in the last 7 years.
In the following pages of this report, you will find detailed information regarding all the operational and financial indicators from the first quarter of this year. My colleagues have once again prepared a comprehensive report, detailing the current state of 2Performant.
Community:
- Business League Awards Gala – on January 29th we awarded the best performing players of the competition and announced this year’s expansion plan using our newly launched Voting System.
- We organized our first meetup in a new, innovative format.
- We had a dedicated episode in the Canopy Marketing [de] la înălțime podcast with Cristian Ignat
- We are partners at Digital Bloom on May 29th
Projects and people that we actively supported in Q1:
- Edbridge Academy – an innovative project that helps highschool students to learn e-commerce and stock market in real life.
- Anelisse Ionașcu – 10 yo eKarting racer who went from National Vice-Champion to Champion since the start of our collaboration in 2023.
- Cronici.ro, founded by Mircea Meșter – awarded the 2023 “Ioan Cupen” prize for written press by the Romanian Sports Press Association
- PORC TV – a space dedicated to urban artists who express their creativity authentically, no matter the musical style. This is my favourite so far.
- Hotrod Bucharest – the cars that have taken the streets of the capital.
You probably guessed why we support these projects by taking a look at what they do, but we’re going to say it anyway because they deserve the shoutout: we believe they are true to the same mission that we are committed to. Understanding, nurturing and helping the young generation to reach true performance with an authentic approach.
What’s next?
Our main objective is to launch BusinessLeague.com in the USA market in 2025.
1 year from now, we’ll be ready to compete in the biggest, most challenging market in the world.
Who are our direct competitors?
- https://www.awin.com/gb
- https://www.impact.com
- https://www.shareasale.com
They are 3 of the biggest global affiliate networks, among the thousands players active in this $17B industry, with a CAGR of 18,86% by 2032.
However, despite these impressive figures, these three platforms are virtually indistinguishable from one another. This lack of differentiation highlights a profound and long-standing issue: the chronic lack of innovation that has plagued the affiliate marketing industry for over a decade.
This has lead to a growing gap between these leading platforms’ approach and the expectations of the young generation about how work and professional education should look like.
We were the first to recognize this trend early on and we built BusinessLeague.com to seize this opportunity – by offering the younger generation a new way of doing business.
It’s our obsession, our mission, and the biggest opportunity that we’ve ever had.
We are not going to miss it.
Good luck & have fun!
Dorin Boerescu
CEO & co-founder
“If you no longer go for a gap that exists, you’re no longer a racing driver.”
(Ayrton Senna – 3 times Formula 1 World Champion)
