We strongly believe that transparency and data sharing are mandatory to help affiliates do their job better.
Finding relevant and transparent data about affiliate marketing in Europe is a difficult task. That’s why we set out to understand the profile and behaviour of affiliates in 2022, as well as the differences between affiliates in Central and Eastern Europe and those in Western Europe.
To this end, we conducted a Survey between December 2021 and March 2022. We gathered more than 300 initial responses and after careful cleaning, we kept 231 from 27 countries across Europe.
Some insights
- The majority of European affiliates (70%) work with only one affiliate network.
- For those living in Western Europe, the proportion is even higher: 78%.
- Regardless of geography, more than 55% are male.
- Most European affiliates (81%) are between the ages of 18 and 44.
