From the Beginning

Zep.ro started as an entrepreneurial project during the pandemic when the initial team sold products through OLX. At that time, the store operated on a WooCommerce-based website, but the user experience and platform performance were not at the desired level, especially with limited marketing budgets.

When we took over the marketing, we migrated the store to Shopify for a smoother and optimized experience. Our strategy was to gradually increase the advertising budget, starting at 100-200 RON per day and scaling up to over 5,000 RON per day in just three months. This rapid transition was made possible by a solid advertising strategy, conversion funnel optimization, and rigorous performance data analysis.

Why did you decide to open an affiliate program in BusinessLeague.com? What were your needs and objectives?

At Kimono Group, we approach digital marketing in an integrated and strategic way. We aim to be present on all relevant channels for online business growth and explore every opportunity that can generate profitable conversions.

Affiliate marketing is an essential part of this strategy because it allows us to adjust budgets and scale efforts based on results. BusinessLeague.com provided us with an excellent platform to collaborate with experienced marketers who generate sales through a win-win partnership.

In your first BusinessLeague.com round, you made over 230 sales. How did you approach this strong start? What resources do you allocate to BusinessLeague.com?

Our initial success in BusinessLeague.com was based on transparency and open communication with affiliates. We created an environment where marketers had the freedom to sell efficiently, while we managed commissions predictably through the API.

We allocated resources for both campaign optimization and affiliate support, ensuring they had clear guidelines on rules, products, and effective promotion methods.

BusinessLeague.com in One Sentence

An automated, efficient, and stress-free sales system.

What is the biggest business challenge you face at zep.ro?

We don’t see problems as challenges, but as situations that need solutions.

We use a simple decision-making model: SER – Simple, Efficient, and Rapid:

• Simple – Every process should be easy to understand and scalable.
• Efficient – We maximize resources and focus on real impact.
• Rapid – Time is the most valuable asset, so we make quick decisions and act without delays.

How does affiliate marketing in BusinessLeague.com compare to other sales channels?

Affiliate marketing through BusinessLeague.com is a must-have in our marketing ecosystem. It’s a predictable and efficient channel that perfectly complements paid advertising, social media, and email marketing.

The 3 Types of Challenges in BusinessLeague.com

We analyzed them and believe they are great for competition and motivation. Our goal is to reach top positions and maximize conversions.

What are the most important criteria when choosing partners in BusinessLeague.com?

We prioritize affiliates who have experience on the platform and a strong sales history. These criteria help us ensure we work with reliable partners who can deliver consistent results.

What do marketers look for first in a partnership with a store, in your opinion?

First and foremost, transparency and trust. A marketer invests time and resources in promoting a store, so they need to be sure that:

• Commissions are correctly tracked and paid on time.
• The promoted products are high quality and convert well.
• The brand is solid, with no operational or financial risks.

Affiliate Managers Program

It’s an excellent initiative! The program helps brands navigate the affiliate world more efficiently and accelerate growth through the expertise of managers who understand how performance marketing works.

One piece of advice for those just discovering BusinessLeague.com

Trust the 2Performant platform and actively test different strategies. Affiliate marketing is a powerful sales channel, but the key to success is continuous experimentation and data-driven optimization.

Plans for 2025

Our objective is clear: to rank among the top businesses in BusinessLeague.com and continue expanding zep.ro across all relevant channels, strengthening our market position.

At the same time, we will invest in diversifying marketing strategies, optimizing conversions, and building a well-supported affiliate ecosystem to maximize long-term performance.