BusinessLeague, the affiliate marketing platform dedicated to e-commerce superheroes, and the eCommerce Academy – one of the leading organizations in the e-commerce field in Bulgaria, announce a partnership aimed at connecting the two markets and supporting online stores and marketers in Romania and Bulgaria to grow together.

This partnership builds strong bridges between the two markets, offering concrete opportunities for expansion and collaboration. In a context where cross-border e-commerce is continuously expanding, this initiative acts as a catalyst for healthy and accelerated development of both markets.

Statement by Dorin Boerescu, CEO of 2Performant

“Looking ahead to the completion of the Profitshare Bulgaria acquisition in Q1 2025 and securing our leadership position in the Bulgarian market, I am thrilled to have finalized the details of this partnership with eCommerce Academy. The agreement, initially reached in February this year with Nikola Ilchev, one of the most prominent figures in the Bulgarian e-commerce market, is a significant step forward for us.

Through this partnership, any Romanian store wishing to enter the Bulgarian market will benefit from the support of our partners and promotion through the BusinessLeague affiliate community. Similarly, the reverse is valid for Bulgarian stores. The two markets already share numerous synergies and similarities, including a growing cross-border online commerce sector, making this partnership timely to catalyze a very healthy phenomenon for both markets.”

Growth Perspectives for the E-Commerce Markets in Romania and Bulgaria

• Romania: The e-commerce market is projected to grow at a compound annual growth rate (CAGR) of 11.56% between 2024 and 2029, driven by factors such as increasing internet penetration, a tech-savvy population, and improved digital infrastructure.
• Bulgaria: Similarly, Bulgaria’s e-commerce sector is expected to grow at a CAGR of 10.29% over the same period, fueled by mobile commerce applications, broadband network expansion, and a significant rise in online shopping adoption.

These trends point to robust expansion trajectories for e-commerce in both countries, offering substantial opportunities for businesses operating in these markets.

Key Elements of the Partnership

Establishing the BusinessLeague Community in Bulgaria

2Performant recently announced the recruitment of Boryana Popova as the BusinessLeague Bulgaria Community Manager. Her role is to build and support the affiliate and store community in Bulgaria, laying the foundation for closer collaboration between the two markets.

BusinessLeague Awards Gala 2025

Nikola Ilchev will host the BusinessLeague Awards Gala, scheduled for January 29, 2025, at Apollo 111 in Bucharest. The event will celebrate the remarkable performances of marketers and online stores, highlighting the partnership’s impact on the regional e-commerce community. Joining him will be the remarkable Radostina Hristova, a renowned marketing expert and a leading figure in Bulgaria’s influencer community.

You can sign up for the Gala here.

Participation in the Balkan E-Commerce Summit 2025

2Performant will have a significant presence at the third edition of the Balkan E-Commerce Summit, the largest regional e-commerce event. With an impressive lineup of speakers and ambassadors, including Dorin Boerescu as an official summit ambassador, the event offers excellent networking and learning opportunities for industry players.

Statement by Nikola Ilchev

“Since 2016, our mission has been to build digital bridges between Bulgaria and Romania, starting with the inaugural edition of our event, “Sell Successfully in Romania.” It was during this milestone event that we first connected with the exceptional team at Business League, who played a pivotal role in its success.

Today, I am proud to take this partnership to the next level, creating opportunities for shop owners on both sides of the Danube River to thrive and grow together.”

A Shared Future for Regional E-Commerce

Through this partnership, BusinessLeague and eCommerce Academy aim to become a cornerstone for stores and marketers in the region, transforming borders into opportunities. If you are an online store or a marketer interested in expanding into Romania or Bulgaria, this initiative can help open new horizons.

For more details about this partnership and upcoming events, visit:

Business League – https://businessleague.com
eCommerce Academy – https://ecommercebg.com

Dorin Boerescu – https://www.linkedin.com/in/boerescu/
Boryana Popova – https://www.linkedin.com/in/boryana-r-nikolova/

Nikola Ilchev – https://www.linkedin.com/in/nikolailchev/
Radostina Hristova – https://www.linkedin.com/in/radostna/

Business League Awards Gala – UNSTOPPABLE TOGETHER – https://hello.2performant.com/gala2025
Balkan E-commerce Summit – https://balkanecommerce.com/

Business League Bulgaria
Newsletter – https://businessleaguebulgaria.substack.com/
Blog – https://bg.2performant.com/blog/
Facebook – https://www.facebook.com/BusinessLeagueBulgariaby2Performant
Linkedin – https://www.linkedin.com/showcase/business-league-bulgaria-by-2performant/