Elena Petrov, Author at 2Performant Blog

Customer service & affiliate marketing: how to turn your customers into brand advocates

Elena Petrov / October 11, 2021

Guest post by Anastasiia Khlystova, Head of Content @ HelpCrunch What customer service has to do with affiliate marketing? Actually quite a lot. According to stats, 89% of businesses believe that great customer Continue reading

Behind the reBRANDing. From SmarterClick to intent.ly – More power to the conversion

Elena Petrov / August 30, 2021

Read the Romanian version here A while ago we published the story of SmarterClick, the affiliate marketing company that helps advertisers convert their own traffic better and get paid per sale. At the time, Continue reading

Dedicated to Advertisers Interviews

How to win back non-converters using affiliate marketing

Elena Petrov / May 4, 2021

[Read the Romanian version here] You work hard to create your website, your sales funnels, your promotion strategy. You know how to bring “your people” to your website. And they come in droves. Yay! And then 98% of Continue reading

Affiliate Competitions

Find out here who the weekly winners of the Digital Springster Challenge are

Elena Petrov / February 24, 2021

Digital Springster Challenge, a competition for affiliates that takes place between February 24 and March 31, 2021, has started. Access the public page of the challenge daily to discover new advertisers but also Continue reading

Anunturi 2Performant

The technology company 2Performant has listed on the Bucharest Stock Exchange

Elena Petrov / December 9, 2020

As of December 9th, the company’s shares began trading on BSE’s AeRO market under the symbol 2P. Read the Romanian version here Read the Bulgarian version here The Romanian technology company 2Performant Continue reading

Anunturi 2Performant Black Friday

Pandemic Black Friday – The affiliates have correctly anticipated the trends and have made more money than last year

Elena Petrov / November 20, 2020

This year’s Black Friday was one of several premieres, both for the e-commerce industry and for us as an ecosystem. By this we mean the 2Performant community of affiliates and advertisers. Many predictions have been Continue reading

Affiliate Competitions

Climb your marketing peak on Black Friday

Elena Petrov / October 26, 2020

Take part in the Black Friday marketing expedition and reach your digital performance peak. Go beyond your limitations and climb up high on the Black Friday Marketing Mountain to snag one of the prizes 2Performant Continue reading

Interviuri Studiu de caz

Fashion Days Case Study – The first 2Performant affiliate program with mobile app tracking

Elena Petrov / September 3, 2020

For over 10 years, Fashion Days has been the online destination offering unlimited fashion experiences to its over 1.000.000 Romanian, Bulgarian, and Hungarian clients. It is the place where clients from anywhere Continue reading

Anunturi 2Performant

The future of marketing is here: 2Performant to be listed on the Stock Exchange!

Elena Petrov / July 14, 2020

Read the Romanian version here Today is a big day for 2Performant and for the affiliate marketing and eCommece market in Romania. We’re announcing our intention to list on the AeRo market of the Bucharest Stock Continue reading

Press Release

Affiliate marketing on the rise – the technology that can help anybody make money

Elena Petrov / July 3, 2020

Over the last 3 months there’s been a significant increase in the number of people who started affiliate marketing: 2.734 new accounts on the 2Performant platform 2Performant’s technology allows anyone who is Continue reading