As we approach the end of an unpredictable 2024, this year, while different from the initial plans, marked the most significant commercial achievement in the company’s history: the acquisition of Profitshare Continue reading
Dear BusinessLeague Community, We are approaching the final stage of Season 3, set to run from August 5 to December 1, 2024. This period is crucial for all of us – marketers, merchants, and 2Performant alike. Continue reading
“Obsession is going to beat talent every time.” Stanley Sugarman (Adam Sandler) – Hustle (2022) 7.3 (145K reviews) 93% (171 reviews) I want to share with you one of my Continue reading
2Performant posts the highest increase in turnover in the last six years – up to 35.1 million lei – and the turn to profit in 2022
Dorin Boerescu /
Bucharest, February 24, 2023 – 2Performant (BVB: 2P), a technology company and the leader of the affiliate marketing market in Romania, posts a turnover of 35.1 million lei in 2022, a 36% increase compared to Continue reading
For the past 10 years, we’ve been focusing on creating an infrastructure which offered the best technical environment for performance-based affiliate marketing. Our vision all of these years has been to build the Continue reading
This blogpost is designed for mobile devices. I have to admit, I only heard about TikTok at the beginning of this year. While doing a little research I came across this article, which made me curious enough to Continue reading
Attribution vs. Payment models in marketing (published in April, 2018) Affiliate marketing through Facebook? (2017, February) All sales and commissions displayed real-time in our platform (2018, September) Continue reading
After 10 years (yes, almost exactly 10 🙂 ) where our focus has been linking ecommerce business to online sales generators, we are opening the platform to all other industries – by launching a new important Continue reading
Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE
Dorin Boerescu /
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading
An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading
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