Dorin Boerescu, Author at 2Performant Blog

Investors

2Performant posts the highest increase in turnover in the last six years – up to 35.1 million lei – and the turn to profit in 2022

Dorin Boerescu / February 24, 2023

Bucharest, February 24, 2023 – 2Performant (BVB: 2P), a technology company and the leader of the affiliate marketing market in Romania, posts a turnover of 35.1 million lei in 2022, a 36% increase compared to Continue reading

Next-Level Performance – The New 2Performant Vision

Dorin Boerescu / September 19, 2019

For the past 10 years, we’ve been focusing on creating an infrastructure which offered the best technical environment for performance-based affiliate marketing. Our vision all of these years has been to build the Continue reading

Marketing Revolution

What I Learned about TikTok after Two Months of Heavy Usage

Dorin Boerescu / March 25, 2019

This blogpost is designed for mobile devices. I have to admit, I only heard about TikTok at the beginning of this year. While doing a little research I came across this article, which made me curious enough to Continue reading

Pentru Advertiseri Pentru Afiliati

2Performant.com enters the influencer and content marketing market

Dorin Boerescu / December 3, 2018

After 10 years (yes, almost exactly 10 🙂 ) where our focus has been linking ecommerce business to online sales generators, we are opening the platform to all other industries – by launching a new important Continue reading

Dedicated to Advertisers Interviews Uncategorized

Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

Dorin Boerescu / April 12, 2018

How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Continue reading

Dedicated to Advertisers Pentru Advertiseri

Affiliate recruitment (part I) — Recruitment within an affiliate network

Dorin Boerescu / April 3, 2018

An affiliate network is an ecosystem designed to facilitate easy and efficient cooperation between the two players of any performance marketing context, which are the merchants/advertisers (the ones selling products Continue reading

Dedicated to Affiliates Marketing Tips Start Here

Generating affiliate commissions – a step by step guide

Dorin Boerescu / May 31, 2016

Gaining hundreds of euro monthly (or much, much more) through affiliate marketing is possible and proven – if you’re a marketing superhero, you already know that! If you want to become one, you should start by Continue reading

Jobs Partnerships Special Offers

2Performant partnership with eCommerce Hrvatska

Dorin Boerescu / October 7, 2015

Last night in Zagreb we announced our partnership with Croatian Ecommerce Association. The Association is young but they already have a 700+ active community on facebook and they want to help ecommerce industry in Continue reading

Jobs

2Performant is recruiting Country Business Developers for Bulgaria, Croatia, Poland

Dorin Boerescu / October 6, 2015

We’re a performance marketing network dedicated to ecommerce in Central and Eastern Europe. Market leaders in Romania and Bulgaria – generated there more than 1.5M sales of more than €40,000,000 value for Continue reading