Ok, so we’re getting better at this meetup organizing thing. Some thanks are in order, but we’ll leave that for the end for a bigger impact 😀

The Business League Residence by 2Performant reached its 3rd edition last night. And what a night! We had great guests, hot topics, and Black Friday as the main theme. And of course, as “The Shining” line goes, all work and no fun makes Jack a dull boy. So drinks and barbecue were in order. 

Kicking off the evening, we had the usual suspect on deck. With the clipboard in one hand, and the audience in the other. You may know him as the guy who puts the “pro” in “improv”: Tibiiiii Anghelinaaaa. 

Joining us remote, Mădălina Alupei (Senior Affiliate Expert at 2Performant) pitched in with a presentation that touched almost all major points that Marketers & Merchants should consider. Especially with Black Friday getting closer, Mădă focused on best practices, communication between players, reading the numbers well, learning from mistakes and trying to be accommodating with partners, so as to build not only the revenue, but also the relationships. Tibi had to stop her at some point, because when Mădă gets going on her fave topics, it’s hard to shush her. AS IT SHOULD BE!

After a couple of drinks and laughs, the main slot of the evening belonged to a couple of lovely & strong ladies. From Noriel, Rodica Chiriță. And from BestValue, Andra Gherghina. Any Business League player would probably love pick their brain on all sorts of topics, but it was again Tibi who got to do it for the audience 😀

The chat was important because we’re talking about two well-established shops with lots of experience in affiliate marketing and Business League in particular. At some point, Andra even approximated a 15%+ of sales in BestValue comes from affiliate efforts. They are currently ranked at #16 in Companies. 

Rodica talked about the 2-week Black Friday they’re having this year. In previous years Noriel had two or even three “waves” of Black Friday, but this time they’re sticking to one that should suit all needs. Noriel is at #7 in Corporations right now.  

One key-point to take home was that preparations start very early in the year for this particular time of the season, so that customers’ expectations can be met. This year BestValue has only 3 days of Black Friday, so the pressure is probably piling up, much like their stock these days. But that’s why prepping is so important and managers take this very seriously. 

We wrapped it up at Hidden with a bbq and noisy chats. Many thanks to everyone who attended, mingled and contributed to a great evening. As season 3 in Business League approaches its Finale, it’s time to focus on what really matters. What it’s always been about:

• Solid relationships built on trust and transparency
• Facts & figures: we’re all in the right business here and e-commerce will only rise in importance
• Business League is about competition, but also fair play & progress for its players. Do well and you’ll be compensated well. 

Let’s stay focused and have some fun while at it!

See you soon with a jacket on. Next meetup is scheduled for Winter. 

Oh, and feel free to tag yourself in the Photo album on Facebook.

Team 2P