Cărturești.ro turns 16. And like any teenager with a good reputation in the neighborhood, it’s treating everyone.

We sat down with Alexandru Stanciu (Marketing Specialist @ Cărturești) to find out what this “treat” consists of. It’s a campaign with double benefits: first, a discount code customers can use on the website for an immediate 20% off.

And for the Marketers in BusinessLeague, there’s a challenge that will reward (with cash) the top 3 players during the campaign period. More details a few scrolls down.

Happy birthday, kids!

How does affiliate marketing in BusinessLeague perform compared to other sales channels?

Cărturești’s affiliate program significantly contributes to the brand’s online visibility. Together with affiliates, we’ve consistently brought in valuable traffic and conversions.

Affiliate marketing via BusinessLeague is an important part of our promotional strategy and delivers results as expected. It integrates well with our internal efforts and complements them. I wouldn’t say one source performs better or worse – there’s a valuable relationship between them.

Happy anniversary, Cărturești.ro!

This April, Cărturești.ro celebrates 16 years since its launch. Do you remember what you were doing 16 years ago? We were launching Cărturești.ro, our online bookstore – or as we like to think of it, the portable library, the one whose shelves you can browse from home.

More rebellious than ever – because that’s how it is at 16 – on our birthday, we read unconventionally. And we have fun. Since it’s such a big moment, we’ve prepared a discount code customers can use for a 20% reduction on the site.

In short, we’ll have discounts on several hundred thousand products, including supplier-stock items. It’s a major campaign dedicated to rebels of all ages. We’ll collaborate with influencers from various industries and we’ll spend 6 full days on carturesti.ro. We invite you to join in too.

Bonus: Challenge in BusinessLeague

Because this is a great sales opportunity, we’ve also set up a challenge in BusinessLeague for affiliates. Those with the most valid sales between April 2–6 will receive cash prizes totaling €1000:

• 1st place: €500
• 2nd place: €300
• 3rd place: €200

For more details about the challenge, check the affiliate program description. Keep an eye on the website and newsletter to see what’s coming. Good luck with the conversions!

Speaking of Challenges…

Challenges in BusinessLeague are a very effective way to boost platform competitiveness. While we don’t join them very often, we’d like to be more active in this area. When we participated during the end-of-year holidays, we saw a sales increase. With effective communication with affiliates, we even managed to win some challenges. We think we connect best with Revenue Rally.

What makes a good Marketer?

First of all, we look for marketers who provide plenty of details in the About section. We appreciate transparency and a thorough presentation of affiliate experience. We give a chance to everyone – whether experienced or just starting out in affiliate marketing.

Another crucial aspect is the main traffic source they use for promotion. Some channels have been well covered so far, but we’re noticing others starting to grow exponentially. We value dynamism and the willingness to experiment with new things.

One piece of advice for new players

Don’t worry if results don’t show up right away. It might take a little time, but in the long run, affiliate marketing can become a key pillar in the online strategy of the stores you choose to work with.

Cărturești’s Plans

We aim to continue supporting our customers and partners through ongoing optimization of our delivery processes (thanks to our new warehouse), new tools for segmentation and promotion, attractive and diverse campaigns, and great content to reach a broader audience. All made possible by the hard work of the entire Cărturești.ro team.

In BusinessLeague, we will keep actively participating in challenges and maintaining strong communication with affiliates.