2Performant Q3 2022 results – €24 million sales generated (+42%), €1.5 million affiliate commissions (+36%)Mihai Dragomirescu /
In Q3, we had a 42% increase in the value of sales generated through our own platform and a 36% increase in affiliate commissions earned compared to Q3 2021.
In Q3 2022, the platform’s approximately 9,000 users sent 20.2 million clicks to 2Performant’s online stores, resulting in 464,000 online sales, a 45% increase over Q3 2021, worth €24 million (excluding VAT), a 42% increase compared to the same period last year. Commissions generated totaled €1.5 million, up 36% compared to 2021.
These figures make Q3 the best quarter this year for 2Performant, both in terms of the number and value of sales generated for online stores and in terms of commissions earned by affiliates.
“In Q3 we launched our biggest project in recent years – Business League – a decentralized marketing competition, with the main criteria being the number of online sales generated, according to which users are ranked into five levels – from Freelancers (those with less than 10 sales in 28 days) to Unicorns (those with over 10,000 sales in the same period). We identify and reward performance-based marketing champions through Business League, which gives them differentiated access to prizes and superior commercial terms. The results achieved by users of the 2Performant platform validate our concept of marketing gamification, an example of which is the performance of the first-placed affiliate in the competition, who generated over 30,000 sales in 28 days in the second round alone. In this context, we expect the fourth quarter to continue the upward trend seen this year, at the end of which we are confident that we will for the first time exceed the €100 million threshold in terms of sales generated in a single year for our customers,” said Dorin Boerescu, Chairman of the Board and CEO of 2Performant.
The return on affiliate marketing budgets continues to be very high, with every €1 invested by stores in commissions bringing sales of €16.4, up 4.6% from last year.
The Q3 conversion rate was 2.3% registering an advance of 0.2pp, while the average sale value decreased by 2.2% to €51.7 excluding VAT. The average affiliate earning is also on an upward trend, being €7.27 per 100 clicks (EPC), representing an increase of 3% compared to 2021.
The main product categories were:
📚 Books Movies & Music
💻 Electronics IT&C
🚗 Babies Kids & Toys
🏠 Home & Garden
⚽️ Sports & Outdoors
🎀 Health & Personal Care
🐶 Pet supplies
The top 10 advertisers by commission value in Q3 were:
👗 DY Fashion