2Performant Q1 2022 results – 12,000 unique users, €20.56 million sales generated, €1.38 million affiliate commissions
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In Q1, we had a 36% increase in the number of users and over 50% increase in the number and value of sales generated through our own platform, as well as commissions earned by affiliates.
In the first quarter of 2022, the 2Performant platform was used by 11,926 unique users, up 35.83% from the same period in 2021.
The top category was affiliates, which counted 10,572 users, up 41.89% from 2021.
They sent 20.8 million clicks to 2Performant’s online shops, resulting in 408,000 online sales worth €20.56 million (excluding VAT). Commissions generated totalled €1.38 million, up 52.4% on 2021.
From 2022 onwards, we will report at the end of each quarter on the number of users and the results generated by them, in addition to the quarterly financial reporting that 2Performant has undertaken from this year onwards, according to the financial calendar already published.
The 2Performant platform, through which thousands of affiliates collaborate with hundreds of online stores, continues to be heavily used by users, generating 3,171,446 platform views, of which the affiliate interface is the largest share, with over 2.7 million views over the period.
The return on affiliate marketing budgets is still very high, with every €1 invested by shops in commissions bringing in €16.45 in sales.
The Q1 conversion rate was 1.96%, up 15.45% from Q1 2021, while the average sale value remained similar at €50.42 excluding VAT. The average affiliate earning is also on an upward trend, at €6.62 per 100 clicks (EPC) which represents an increase of 12.5% compared to 2021.
The main product categories were:
| Top 10 categories 2P | Average Order Value | % Δ | Conversion rate | Earnings Per 100 Clicks | % Δ |
| Books | 27.64€ | 11.80% | 2.25% | 5€ | 18.30% |
| Fashion | 53.08€ | 17.20% | 1.84% | 7.53€ | 5.60% |
| Pharma | 24.27€ | -6.90% | 2.79% | 3.22€ | -44.30% |
| Beauty | 37.40€ | 14.10% | 2.50% | 6.93€ | 18.50% |
| Home&Garden | 151.64€ | 21.50% | 1.11% | 10.02€ | 21.90% |
| Electronics IT&C | 135.61€ | 7.30% | 1.54% | 6.42€ | 39.90% |
| Toys & kids products | 51.77€ | 8.70% | 1.77% | 5.18€ | 42.30% |
| Sports&outdoors | 57.18€ | -10.20% | 1.69% | 7.05€ | 17.50% |
| Health&Personal care | 42.37€ | 6.20% | 2.42% | 10.69€ | 81.90% |
| Pet supplies | 38.97€ | -1.20% | 3.12% | 5.72€ | 18.40% |
The top 10 clients by commission value in Q1 were:
Results generated by 2Performant users are updated daily on the public page: https://2performant.com/statistics/ where trends in online shopping behaviour are displayed both at network level and broken down by major industries.
