As we approach the end of an unpredictable 2024, this year, while different from the initial plans, marked the most significant commercial achievement in the company’s history: the acquisition of Profitshare Romania and Bulgaria.
Everything we built this year—from BusinessLeague.com to the marketplace for Affiliate Managers — has prepared us for an exceptional 2025. We will solidify our leadership in Romania, dominate Bulgaria, and gear up for expansion into Central and Eastern Europe.
We conclude 2024 with renewed momentum in Q4, during which:
- We relaunched Elefant’s affiliate program, a long-standing leader on our platform for over a decade.
- We brought XXXLutz, one of Europe’s largest players in home & decor, into our ecosystem.
- We added over 75 new clients, attracted by the unique value we bring to the online commerce and digital marketing market.
2025 will focus on unity, collaboration, and performance at a higher level, where we will be Unstoppable Together:
- 2Performant and Profitshare united by a meritocratic and gamified vision—the only solution for the new generation of marketers and entrepreneurs in e-commerce.
- The online commerce markets of Romania and Bulgaria connected through a platform that helps entrepreneurs in e-commerce and marketing grow together.
- Advertisers and affiliates linked by Affiliate Managers and supported by mentors who facilitate their success.
2025 will kick off for us with full force:
- In January, we will launch an unbeatable commercial offer designed to redefine marketing in e-commerce across the region.
- We will finalize the Profitshare acquisition in Q1, opening new opportunities.
- We will celebrate our champions and regional partnerships at the Business League Gala on January 29.
I invite you to be part of this journey—a journey about growth, innovation, and success together.
Come meet the users, clients, partners, and the 2Performant team at the Business League Gala on January 29.
Sign up here: https://hello.2performant.com/gala2025
See you there for a moment of celebration and new beginnings!
Dorin Boerescu
Founder & CEO, 2Performant
#UnstoppableTogether #AffiliateMarketing #BusinessLeague #2Performant #eCommerce #Gamification
