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What else we talk about in the 2Performant ecosystem.

Latest articles

Every Friday we publish exclusive data about the main categories on the platform and how they performed in the current week (Monday-Thursday). Use it as a benchmark against your performance. 📉 Top categories by number of sales and main KPIs this week (Monday – Thursday) CR = Conversion Rate AOV = Average Order Value EPC […]

The post Weekly Trends – Exclusive Updates from the platform appeared first on 2Performant Blog.

Weekly Trends – Exclusive Updates from the platform

Every Friday we publish exclusive data about the main categories on the platform and how they performed in the current week (Monday-Thursday). Use it as a benchmark against your performance. 📉 Top categories by number of sales and main KPIs this week (Monday – Thursday) CR = Conversion Rate AOV = Average Order Value EPC […]

The post Weekly Trends – Exclusive Updates from the platform appeared first on 2Performant Blog.

Weekly Trends – Exclusive Updates from the platform

Big Bear

1. Big Bear is the new conversion attribution system based on 1st party cookies The 2Performant platform now offers, in addition to classic tracking and in-app tracking, a new conversion attribution system based exclusively on 1st party cookies, Big Bear. What is a cookie? As you know, a cookie is a small piece of text […]

The post 3 Big Bear technicalities and how you can use them to your advantage appeared first on 2Performant Blog.

3 Big Bear technicalities and how you can use them to your advantage