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Latest articles

Bucharest, May 7th 2025 — Affiliate marketing platform 2Performant (BVB: 2P) announces the signing of the final acquisition agreement for the Profitshare Romania and Bulgaria business line, previously operated by Conversion Marketing (eMAG group). This strategic acquisition marks an important milestone in consolidating 2Performant’s position in the Romanian and Bulgarian markets and paves the way […]
The post 2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria appeared first on 2Performant Blog.
2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria

We’re shooting for better 1st Party Attribution and more equitable rewards for Marketers. That’s why we’re so excited to announce an essential update to our 1st party attribution system, Big Bear, launching on April 14th, 2025. So what’s new? Well, we have upgraded Big Bear so that cookies are now saved in multiple storage locations. […]
The post Updates on First-Party attribution and dealing with relationships within BusinessLeague appeared first on 2Performant Blog.
Updates on First-Party attribution and dealing with relationships within BusinessLeague

Half of our job is listening to what you have to say. The feedback on how BusinessLeague looks, feels, and gets the job done for players – this is what truly matters. And for a while now, “better-importing feeds options” has been on Merchants’ list of things to be improved. We’re happy to say we […]
The post Out with the old way of importing feeds, in with the new! appeared first on 2Performant Blog.