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Latest articles
We do like our share of people that follow their dreams (albeit online or offline). Anca Petianu (stage name: Kaira) is the perfect example. After falling in love with music, she left her hometown, Pașcani, to follow her dream. A few years later, she’s proud to talk about her collaborations with Delia and Elena. Moreover, […]
The post Anca Petianu (aka Kaira): I think I have a big responsibility – I can’t just recommend products or services that don’t deserve their place on the market appeared first on 2Performant Blog.
British researchers have discovered something very important for the influencer market. We know, it sounds like the beginning of a bad joke – we promise it’s not. We have good news for everyone (except for traditional marketing channels). The study has unveiled that influencer-promoted ads are 227% more emotionally intense than those played on TV. […]
The post Influencer marketing vs. traditional marketing – we have the winner! appeared first on 2Performant Blog.
Influencer marketing vs. traditional marketing – we have the winner!
We keep saying it: influencer marketing is an industry that’s thriving. It seems like every day we hear about some new make-up artist, fitness expert or travel enthusiast. We can’t blame them, why wouldn’t you want to be an influencer? You create content that you’re passionate about, attend cool events, are followed by a bunch […]
The post We know, you are an influencer who wants to grow their community while remaining authentic appeared first on 2Performant Blog.
We know, you are an influencer who wants to grow their community while remaining authentic