Advertisers / Affiliates get to use Apps that enhance conversion rates. Developers get a piece of every commission registered through their Apps.
Platform
A core CPA Ad Server and Platform on which everything is built. Manage advertisers, publishers, campaigns and many more.
Tools
Affiliates embed Tools (Widgets / Modules) from the Marketplace on their sites. Tools are Advanced Ad Units made by developers to increase conversions and create intent.
Utilities
Utilities are added from the Marketplace and extend the functionality of the core CPA platform. Whatever features are desired can be implemented and used by both affiliates and advertisers.
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